Why content marketing is important

Content Marketing Is Important. Not only because it builds trust, generates leads and cultivates customer loyalty but also because it is the new norm from the consumer side. It helps to shape what customers want from brands that they interact with. It is more risky to ignore...

Kenneth Cole Closing its Outlet Stores

Kenneth Cole will close its outlet stores in the next six-months. Marc Schneider, CEO of Kenneth Cole, announced that the fashion retailer will close its 63 outlet stores and leave it with just two full-priced shops in the U.S. Total Retail Take: Kenneth Cole joins other fashion retailers...

Amazon Go Stores Coming To Chicago, San Francisco

Amazon.com’s future cashier-free grocery store is coming to San Francisco, Chicago. Amazon.com is opening its Amazon Go store in San Francisco and Chicago. However, the company didn’t specify when it would open. The company has placed job listings on its website for store managers in these cities....

Foot Locker Announces $12.5M in Rockets of Awesome

According to CNBC, Foot Locker announced Tuesday it will invest $12.5 million in Rockets of Awesome New York City-based children’s apparel brand Rockets of Awesome. Rockets of Awesome will be sold in Kids Foot Locker stores, making it the largest U.S. retailer of the brand’s products. Foot Locker...