Content Marketing Is Important. Not only because it builds trust, generates leads and cultivates customer loyalty but also because it is the new norm from the consumer side. It helps to shape what customers want from brands that they interact with. It is more risky to ignore...
In 5 Easy Steps, Create a Shopify Related Products section
A well-converting online store must have a Shopify related products section. It’s not surprising that many smaller merchants are now following the lead of ecommerce giants such as Amazon. However, how about a section on related products? Although some themes make it simple, controlling your...
Five predictions about data changes that will help you to predict the future for 2022
B2B marketers faced many difficult questions in 2021 regarding data. These included the loss of cookie data, postponed shift to a cookie-less environment, and an increase of ‘opt out’ legislations that have reduced the data available. How can you capitalize on the data available in this...
This is everything you need to know in order to design a highly-converting B2B product pages design
The design of your product page can have a significant impact on whether customers convert. We share our top tips for optimizing it. It’s not as easy as simply describing your product and publishing the page. Customers will take notice. Online research is becoming more important for...
Kenneth Cole Closing its Outlet Stores
Kenneth Cole will close its outlet stores in the next six-months. Marc Schneider, CEO of Kenneth Cole, announced that the fashion retailer will close its 63 outlet stores and leave it with just two full-priced shops in the U.S. Total Retail Take: Kenneth Cole joins other fashion retailers...
Five Ways Brick-and-Mortar Stores Can Impress Customers Better
Your first impressions matter more than you think. According to a popular saying, people form opinions about someone in just 15 seconds. First impressions are crucial when opening a brick and mortar store. Although competition is fierce in retail, it’s much more difficult to open a brick-and...
Amazon Prime Day Deals: Retail Rivals Offer Similar Deals
Amazon.com will kick off its fourth annual Prime Day today, at 3:00 EST. There will be millions of products exclusively available for Prime members during the 36-hour period. Amazon.com’s main competitors have launched their own online sales in anticipation of the event. There is no $119 membership...
J.C. Penney launches 650 Fanatics in-store shops
J.C. Penney last week announced that 325 of its stores now have Fanatics shops. Plans are to add 325 more Fanatics locations by the start of the back-to school season. Fanatics, a sports apparel brand, has been selling its merchandise online since 2014. The shops-in-shops will feature...
Amazon Go Stores Coming To Chicago, San Francisco
Amazon.com’s future cashier-free grocery store is coming to San Francisco, Chicago. Amazon.com is opening its Amazon Go store in San Francisco and Chicago. However, the company didn’t specify when it would open. The company has placed job listings on its website for store managers in these cities....
Foot Locker Announces $12.5M in Rockets of Awesome
According to CNBC, Foot Locker announced Tuesday it will invest $12.5 million in Rockets of Awesome New York City-based children’s apparel brand Rockets of Awesome. Rockets of Awesome will be sold in Kids Foot Locker stores, making it the largest U.S. retailer of the brand’s products. Foot Locker...