The new third party is the first party

Data professionals are confident that there won’t even be any data left after the third-party cookies disappear by 2023. Consumers who do not like being tracked are delighted. Companies are now left to find better ways for companies to gather data from potential and current customers, all...

Manually enable enhanced conversions in GTM

You might get stuck at step 4 of the Instructions for manually Enabling enhanced Google Ads conversions in Google Tag Manager. This is the section that states: Click Include user-provided information from your website. That’s what happened to me and my unidentified friend when I tried...

The Entrepreneur’s Guide To Instagram for Business

A great Instagram business strategy is built on building community. There are many people who want to connect with your products, whether you’re selling kitchenware, mid-century modern furniture, accessories or jewelry. However, using Instagram for business can be difficult and constantly evolving. It can also be...

Personalize the digital economy

The shift to digital over the past two years has been unprecedented–driven by necessity in the heart of the pandemic and with no going back. This is something I have witnessed firsthand in our digital business and it has been repeated time and again in conversations...