API stands for Application Programming Interface and is described as a set of functions and processes permitting the creation of applications which access the characteristics or information of an operating system, application, or other support.
In simpler terms, API’s are applications intermediaries that allow two applications to communicate with one another.
By way of instance, each time you use social networking apps, or check the weather on your Smartphone, you’re using an API.
- The application connects to the Internet and sends information to a server.
- The server then retrieves that data, interprets it, performs the required actions and sends it back to your phone.
- The application then interprets that information and presents you with the information you need in a readable manner.
While API’s were made almost 20 years back, they did not start to dominate the tech landscape until the past five decades or so. Irrespective of the company or industry type, integrations have become a strong necessity for many companies to adopt and implement.
In the restaurant business especially, API integrations have become crucial for brands to stay pertinent in the eyes of consumers. The choice is easy for restaurant owners: adopt integration partners through API’s or be left behind.
The Value of Integrated Systems
We asked some of our valued integration partners:
“Why did you decide to associate with Brink? How can this partnership mutually beneficial?”
“Gratuity Solutions chose to associate with Brink after hearing from customers, prospects and partners that were excited about the Brink platform. As a Company which provides its services through POS integration, it’s of valued significance for us to incorporate and partner with all the top platforms and service providers on the market. For Gratuity Solutions, the integration with Brink is a chance to supply our customers and prospects with a different choice in a top POS platform, while providing our Company a chance to supply our services to Brink’s growing customer base. We look forward to supplying Brink’s customers the ability to automate their POS into Payday process and ease the burdens and risks associated with manual allocation and distribution of hints, service fees, wages and commissions. The mutual benefits of this partnership assist one another distinguish ourselves in the marketplace, and supply integrations to best-in-class solutions to serve our customers and grow our business together.” — George E. Hartman, VP of Business Partnerships & Sales, Gratuity Solutions.
“It is about the service. When our customers look to make a change or obtain restaurant technologies, they come to us for consultation before making a decision. It is important to us that whoever we urge takes care of our shared clients. Our partners are a reflection of us. In regards to POS, we urge PAR Brink each time because we understand our clients will get the identical world-class service from PAR they get from us at Decision Logic.
A substantial quantity of the data Conclusion Logic utilizes is pulled from our clients’ POS systems. If a seamless integration does not exist with the POS system, the information might not be as precise. Our labour monitoring and ingredient-level inventory reporting supplies PAR Brink clients with the improved performance they need to effectively run their operations. The staff at PAR’s professional approach to business and their ability to always deliver on expectations makes working with them pleasurable. It feels less like a partnership and more like an extension of our team.” — Ted Carlson, Director of Business Development, Decision Logic
“Paytronix helps manufacturers build loyal customers by producing personalized experiences for every guest. It is through great partnerships such as Brink which make that possible. Our mutual clients love the combination of Paytronix and Brink powering their guest experience approach.” -Matt Roser, Product Manager, Paytronix
“As a data integration and analytics firm, RAD’s choice to become a formal Brink Integration Partner was a no-brainer. Data is a huge asset for restaurant organizations, and realizing the full potential of a person’s information is a strategic differentiator in an extremely competitive industry. Brink’s API makes it simple to get into the invaluable details transacting a restaurant’s business. All Brink customers should benefit from this access and place their information to work.
RAD brings Brink information to life by correlating different systems throughout the enterprise and transforming the enterprise of information into a decision-making system specifically tailored to each Brink client. With Brink and RAD, restaurants have the capability to make educated, needle-moving decisions.” — Ryan Burhorn, Creator, Restaurant Analytics Delivered (RAD).
►►► ConnectPOS is a cloud-based POS software compatible with multiple platforms including Magento, Shopify & Shopify Plus, and BigCommerce.
Our Feature Posts: