Although it may seem like a daunting task, building an eCommerce website can be simple and straightforward. With the right tools, your online shop can be up and running in no matter how fast you are. Wix provides all the tools necessary to do the job.

This is a quick guide to help you create an eCommerce site.

Step 1: Research

Before you open your online shop, take a look at the competition and do some research. What are the strengths and weaknesses of similar stores? This will allow you to understand your business’ strengths and weaknesses, as well as your competition’s advantages.

Step 2: Selecting a Template

Wix offers many eCommerce Templates that you can choose from in HTML5 and Flash. These are some things to consider when you search for the right template for your website:

• Style – Are you looking for a vintage style? You may prefer a minimalist design that matches your products. Maybe a professional cut? The template should be the closest to your vision.
• Colors – If you already have distinct colors, choose a template that matches these colors or complements them.
• Layout – Which template will best display your products? Do you want the homepage to be your store? Are you looking for a layout with space to offer discounts and deals? What do you prefer the navigation menu to look? There are many layouts available for different templates, so you can choose which one you like best!

Step #3: Editing & Customizing

A Wix eCommerce Template is the best thing about it. It is easy to customize. To edit any element in Wix, simply click on it. You can edit the text, background, fonts, and contact information.

The most important thing is to personalize the store. You can be a store manager.

• For each product, add multiple images
• Displayed currency and weight units
• You can choose from a variety of sizes and colors
• Write a complete product description (overview, details).
• Manage inventory and stock
• For special announcements, add ribbons or badges (sale/new, out-of-stock)
• Split your products into different categories
• There are many more!

Step 4: Use the Right Images

The best way to build a great online store is by choosing the right images. The first thing clients do is look at your products. If you don’t have the right images, your sales rate won’t be as high as it could.

These are some helpful guidelines to help you choose the best images.

• Only use high-quality images. Do not use blurry or pixelated images
• Minimum medium size, if not greater
• Wix allows you to upload multiple images for each product.
• A simple background of white is the best for static images of your products
• Photos that show your product “in action” are encouraged.
• It will pay to hire a professional to shoot your session.

Step #5 – SEO

Your eCommerce website is competing for valuable positions on Google. You must improve your website’s search engine optimization if you want to remain competitive. Online shops are great for SEO as you can use keywords (product description and customer reviews, FAQ etc. ).

Regularly improve your website’s SEO. There are many articles on SEO that can help you. With Wix SEOWiz, you can track your progress.

Step #6 – Promote

Your online shop is up and running. Now is the right time to use social media to spread the word about your online shop. You can use your business’s Facebook, Twitter, or Instagram account (or any other social media platform that suits your target market)! To share information about sales, new product, and other details, Make sure to link your eCommerce site with your social media channels. Learn more about Twitter and Facebook marketing tools.

source https://www.wix.com/blog/ecommerce/2012/09/set-up-an-online-shop-the-easy-way