A proposed alternative to third party cookies may provide insights into the future of targeted ads. Modern digital advertising targeting is determined by private and individual information. An online retailer, for example, can use networks such as Google or Facebook to target prospective clients. Some...
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CommerceCo Recap: 3 R’s Are Shifting Targeted Advertising
For several years, online sellers large and small have depended on targeted ads to acquire and engage shoppers. However changes at major technology companies, legislation, and consumer-privacy concerns are accelerating the conclusion of individual observation and some sorts of ad targeting. While not the end...