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Credit cards are the principal method of payment for ecommerce clients. However, for merchants, the backend infrastructure of processing and collecting the funds is often bewildering. This is the third and final post where I reply frequent payment-processing questions. The first installment,”Part 1: Learning the...

Japan is the world’s third-largest ecommerce market after China and the USA. However, it is often overlooked by foreign online merchants because of an unusually low cross-border purchase rate and a somewhat neater approach to online shopping. Only 10 percent of Japanese consumers buy goods...

Taylor Holiday runs three successful ecommerce businesses, a booming ecommerce-focused advertising agency, and an educational membership community for advertising matters. He’s developed definitive views on acquiring customers and advertising functionality, among other insights: “Lifetime value is subjective. I prefer the term’money multiplier.’” “Attribution is not...

Internet service providers offer online access with several distinct technologies, prices, and prices. That means loads of choices for consumers. Here’s a list of large ISPs in the U.S.. These providers offer internet service through DSL, copper, fixed wireless, cable internet, and fiber. Prices and...

The U.S. Department of Commerce reports that ecommerce for a proportion of retail sales jumped from 11.8 percent in the first quarter of 2020 to 16.1 percent in the second quarter, representing a 31.8 percent increase to $211.5 billion. The data also shows a 44.5-percent...

Ecommerce entrepreneurs understand the need for multiple sales channels. Relying solely on, say, Facebook or Amazon or Google can lead to disruptions. And that’s what happened to Allen Walton’s company, which is set by Google Ads for most its visitors and earnings. “My firm, SpyGuy,...

Ecommerce fraud prevention depends upon good data. That advice can come from payment card providers, credit bureaus, address listings, and, more recently, other merchants. A couple of years ago, a shoplifter stole products in a D&B Supply store in Caldwell, Idaho. Then a couple of...

Brick-and-mortar retail organizations are turning toward ecommerce to make revenue — online and click-and-collect. As they make this digital transformation, those merchants will likely have questions about ecommerce platforms, subjects, and design. While they all are significant, a company’s first focus should be on advertising...

My very first ecommerce site was a supplement to my store in 2000. There was little online competition. Amazon sold only books. Most my opponents were small independents like me, and it was easy to stand above the crowd. I promoted the website on shopping...