Why eBay and Amazon Sellers Ought to Make WooCommerce Their New House

In case you have a profitable storefront on eBay or Amazon, you might need thought of increasing to your personal, standalone WooCommerce retailer. It might appear a bit overwhelming, particularly after you’ve invested money and time into getting the place you might be proper now.

But it surely’s value it.

Sure, Amazon and eBay include a bunch of advantages like a built-in viewers and model recognition. However a WooCommerce retailer will aid you present extra product choices, construct your model, and, in the end, develop your small business.

You possibly can even integrate WooCommerce with your existing eBay or Amazon store seamlessly, so your small business can profit from each present marketplaces and a standalone on-line retailer.

Listed below are just some ways in which a WooCommerce retailer will aid you develop:

1. Earn more money

Let’s face it – all of us need our revenue margins to be as excessive as doable. The upper our margins are, the more cash we take dwelling on the finish of the day.

In case you promote your merchandise on eBay or Amazon, you’re conversant in the varied charges they cost every time you record or promote a product. The precise quantities differ based mostly on what subscription plan you may have, what merchandise you’re itemizing, any promotions you could use, and so forth. Right here’s a fast breakdown:

eBay prices (for a retailer subscription):

  • Month-to-month subscription charges – beginning at $4.95 monthly
  • Itemizing charges after month-to-month free listings are used – as a lot as 30 cents per itemizing
  • Remaining worth charges after your product sells – as a lot as 10%

So if you happen to promote a product for $100.00, you could have to pay as much as $10.30 of that again to eBay, plus your month-to-month subscription price. That will not appear to be rather a lot at first, however once you’re usually paying 10% of your revenue to a 3rd get together, it provides up in a short time.

Amazon prices (for an expert vendor):

  • Month-to-month subscription charges – $39.99 monthly
  • Referral charges – varies based mostly on product class, however 15% on common
  • Variable closing charges for media gadgets – $1.35 per guide, film, online game, and so forth.

On that very same $100 product, you could be paying $15.00 to Amazon, plus the month-to-month subscription price. Once more, 15% of your revenue provides up!

By beginning a standalone WooCommerce retailer, you gained’t want to fret about these charges. There are nonetheless overhead prices concerned – internet hosting and domains, for instance – however WooCommerce itself is free and also you gained’t must pay any itemizing charges or share of gross sales. You possibly can count on a lot increased revenue margins!

2. Keep full possession

With an Amazon or eBay retailer, your small business is totally depending on their platforms, know-how, and govt selections.

What occurs if Amazon or eBay decides to close down your retailer? That’s undoubtedly a risk they usually don’t even must offer you a purpose. If that’s your solely supply of revenue, you’ll be left floundering, attempting to determine one other strategy to promote your merchandise.

That looks as if the worst-case state of affairs, however contemplate these prospects:

  • They may elevate their charges and costs at any time.
  • They may change their promoting phrases and circumstances.
  • They may change their search algorithms, making it more durable for purchasers to search out your merchandise.
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With a standalone retailer, you may have full management. You’re not reliant upon a 3rd get together’s determination.

And, in fact, if you wish to keep your profitable eBay or Amazon retailer, your personal web site would offer each an extra revenue stream and a fallback ought to something change with the opposite platforms.

Be taught extra:

Screenshot of ThorogoodUSA.com, a website using WooCommerce to showcase their brand.
Photograph © https://www.thorogoodusa.com/

3. Construct a model

Building a brand is necessary for any enterprise. Good branding establishes credibility, high quality, and expertise. It units your merchandise aside and retains prospects coming again time and time once more.

Whereas eBay and Amazon do permit some customizationyou might be restricted as to what you may change. You possibly can add customized pictures, logos, headers, and textual content, however most shops find yourself wanting about the identical. It’s very troublesome to make yours actually stand out.

Constructing a WooCommerce retailer means that you can showcase your model’s persona! Create stunning picture galleries, spotlight your workforce members and inform their tales, use video backgrounds, add enjoyable animation and customized illustrations, construct interactive parts, and extra. You possibly can create something that you really want – the sky’s the restrict!

There’s extra to your model than simply design, as properly. It’s necessary that you simply present the very best expertise in your prospects. With your personal retailer, you may set up customer support plugins that help you reply to questions and issues, arrange searchable FAQ pages, and supply a wide range of contact strategies that make it simple for purchasers to get in contact with you. You can even combine social feeds that present your merchandise in motion.

4. Resolve your personal phrases

When you do have some management over phrases and circumstances on Amazon and eBay, you might be restricted in some ways. In the long run, you’re reliant upon their insurance policies.

For instance, on eBay, you may resolve that you simply don’t settle for returns. Nonetheless, if a purchaser claims that the merchandise they obtained was not as you described, eBay makes the ultimate determination on a refund.

In fact, it’s necessary that you simply make moral selections as a enterprise proprietor. Writing correct descriptions and delivering high-quality merchandise is vital to success. However there are prospects that may attempt to benefit from your organization and obtain gadgets without spending a dime. Having full management over your responses, refunds, delivery, and different insurance policies means that you can make selections for your self.

Screenshot of a product page from 2 Hounds Design, which uses WooCommerce to allow product customizations.
Photograph © https://www.2houndsdesign.com/

5. Add further performance 

eBay and Amazon each present fundamental eCommerce performance however there are undoubtedly a variety of constraints. WooCommerce has just about limitless choices, particularly with their ever-growing extension database. Listed below are just some options you may add to your WooCommerce retailer:

Sell subscription boxes. Whereas Amazon does permit subscription packing containers, eBay doesn’t presently present that performance. WooCommerce means that you can settle for recurring weekly, month-to-month, or yearly funds with signup charges, free trials, and extra.

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Allow for customizations. Once more, it is a characteristic accessible on Amazon however not on eBay. WooCommerce helps customizations of all types: create customized t-shirts, add monograms to merchandise or design customized playing cards. Add on personalization fields like dropdowns, textual content areas, checkboxes, and pattern pictures.

Accept a variety of payment types. Settle for just about any fee gateway you’d like fairly than being depending on eBay and Amazon’s restricted choices. Stripe, Sq., PayPal, and Authorize.web are just some of the built-in choices, or create customized APIs to combine with different, much less frequent gateways.

Add a measurement calculator. Configure a pricing calculator based mostly on dimensions, sq. footage, quantity, or weight submitted by the consumer. That is significantly helpful for flooring, wallpaper, frames, and related merchandise.

Bundle products. Promote a bunch of associated merchandise collectively as a package deal deal. Permit prospects to add merchandise to an present bundle. This can be a nice strategy to upsell!

Sell memberships. Construct a complete membership system with drip content material that may tie into your present merchandise. For instance, if somebody purchases a meal package subscription field, they might additionally get recipe movies every month in your membership platform.

Keep customers updated. Running a blog is a helpful strategy to reply buyer questions, join with them, share your story, present suggestions, and develop your model. Since WooCommerce is constructed on WordPress, you can begin running a blog instantly and attain your prospects.

Learn about additional WooCommerce extensions.

6. Market extra successfully

With a standalone WooCommerce retailer, you may have the flexibility to gather buyer information and use it extra efficiently. eBay and Amazon have some advertising capabilities, like e-mail advertising and internet advertising, however you’re very restricted with what you are able to do and what you may embrace in advertising supplies.

For instance, when you can ship follow-up emails and coupons to present prospects, you may have only a few choices to succeed in website guests who haven’t but made a purchase order. When it comes all the way down to it, eBay and Amazon personal your buyer information and you’ve got restricted entry.

Nonetheless, with a WooCommerce retailer, you may have the flexibility to gather information and use it for advertising functions. Listed below are a couple of methods that you could market to potential and present prospects:

  • Deserted cart emails. Ship emails or goal adverts to individuals who added merchandise to their cart and left your website. Provide free delivery or a coupon to extend their possibilities of making a purchase order.
  • Remarketing. Remarketing adverts help you attain your earlier retailer guests as they browse different websites. Whereas Amazon does provide a type of remarketing, it’s nowhere close to what Google and Fb provide. With a standalone WooCommerce retailer, you may monitor your website guests and use Google and Fb’s promoting capabilities to ship adverts to the individuals almost certainly to buy your merchandise.
  • Cross-sells and upsells. WooCommerce provides extra superior methods to upsell and cross-sell to your customers. Robotically counsel associated merchandise on particular person product pages or your cart and checkout pages.  You possibly can even counsel gadgets that they checked out however didn’t add to their cart.
  • Advertising and marketing based mostly on particular actions. For instance, send emails to customers with coupons associated to merchandise they’ve beforehand bought. You can even ship thanks emails, coupons, or free delivery codes to latest, first-time, or repeat prospects. This results in more practical and profitable advertising.
  • Fb lookalike audiences. Ship adverts to individuals which are just like present prospects utilizing lookalike audiences. You possibly can create these utilizing your personal e-mail record or from data gathered once you set up the Fb Pixel in your website.
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And, in fact, accessing extra buyer information helps you perceive extra about your viewers, their preferences, and their actions. This may help you make selections about pricing, web site layouts, product descriptions, product choices, and extra.

Group of men and women standing with shopping bags.

7. Acquire extra loyal prospects

Whereas eBay and Amazon are a superb strategy to gain new customers due to their built-in audiences, it’s way more difficult to domesticate repeat prospects. As a result of, let’s face it, these customers are usually loyal to Amazon and eBay first.  

Particularly within the case of eBay, prospects are sometimes there to search out the very best offers. So in the event that they run throughout a product that’s just like yours at a greater value, they’re prone to buy that one as an alternative. The truth is, Amazon and eBay even ship out advertising emails to their prospects with really useful merchandise that compete with yours.

With your personal web site, nevertheless, your potential prospects aren’t introduced with an array of competing merchandise. You might have the chance to join with them on a deeper degree and share your model story. They’re extra prone to perceive the worth of your merchandise and turn out to be loyal, repeat prospects.

Get began with WooCommerce

WooCommerce has made connecting your eBay or Amazon retailer a seamless course of with Amazon and eBay Integration for WooCommerce. You possibly can match up merchandise in your present market storefronts to merchandise in your new retailer and sync stock, pricing, and extra.

When you’ve arrange your WooCommerce retailer (you can find great documentation here), obtain and set up the extension and join your retailer. Listed below are among the nice options you’ll discover:

  • Hyperlink present Amazon and eBay merchandise to gadgets in your WooCommerce retailer.
  • Create new Amazon and eBay listings individually or in bulk.
  • Set pricing guidelines, achievement guidelines, and product particulars for Amazon and eBay listings based mostly on present WooCommerce merchandise.
  • Sync stock, orders, pricing, and product particulars in real-time.
  • Obtain eBay and Amazon orders instantly in WooCommerce.

Article sources : https://woocommerce.com/posts/integrate-woocommerce-ebay-amazon/

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