Did you know that 65 percent of Americans are scrambling to ascertain what is for dinner only two hours before dinnertime? The world is far more rapid than ever, and because of this, a larger number of customers are looking for enlarged alternatives when it comes to quick and easy meals. As a result of this, new food-on-the-go trends are impacting how customers eat and shop in a substantial way.
While quick service restaurant (QSR) earnings have made up the huge majority of market invest, grocery shops are quickly closing the gap with their ready-to-eat meal choices. The trend of”grocerants,” led by major grocery chains, is taking a bite out of QSRs’ customer base.
Whether you’re working a grocery store or QSR, you wish to understand not just what is happening in this time, but what food-on-the-go trends are on the horizon for the following year. Dialing in these tendencies is a very important part of staying competitive in a changing market.
Following is a synopsis of what grocerants and QSRs should consider in regards to creating a strategy to take care of food-on-the-go trends.
What’s Happening with QSRs?
QSRs are evolving rapidly as more technology is changing the landscape. Advents like touch screens and mobile iPad POS System give customers buying choices. They don’t need to go to the counter if they don’t have to do so. Plus, the evolution of third-party delivery solutions, such as Uber Eats and GrubHub, are making QSR more accessible. Consumers love that they don’t have to leave the home to get their favorite burger.
To keep pace with other food-on-the-go trends, many QSRs are supplying ready-to-serve alternatives which might be purchased with a meal and taken to eat later. These ready-to-serve options include menu items like pre-made sandwiches and salads.
Furthermore, meal kits are gaining in popularity, so QSRs have an opportunity to tap into this excess revenue stream. By means of example, if you operate a Mexican QSR, you could offer a meal kit for customers to produce their own tacos or burritos at home.
A considerable benefit that QSRs have over grocery stores is the restaurant environment, together with consistency in meal choices and customer experience. Consumers are loyal to QSRs because they know exactly what to expect every time they visit.
Grocery Stores Want Their Assets
To stay competitive and leverage the current food-on-the-go trends with QSRs, a growing number of grocery stores are integrating ready-to-eat or quick make-at-home alternatives.
Over the past ten years grocerant visits have increased by almost 30%, with more than 40 percent of Americans surveyed opting to stop by the supermarket to get pre-made foods.
These grocerants wish to raise earnings by getting people in the door for the quick-serve choices and then hoping they will do additional shopping whilst in the shop. They’re adding a convenient checkout near the ready-to-eat section, which is normally found in the front part of the shop. Consumers want to be in and out of the store fast, much like they would maintain a QSR.
Grocery shops are gaining market share in the food-on-the-go segment since they are ready to deliver a huge number of alternatives. Instead of having to settle on a single restaurant that suits everyone, grocery retailers have a vast selection of different food types. Everyone can get precisely what they need, all in 1 location.
Furthermore, grocery shops are capitalizing on the trend of consumers wanting to eat fresh and healthy meals by providing options like sushi and salad bars, sandwiches, and soups.
In addition to that, these options are priced competitively. Grocery retailers have the capability to be agile with price changes due to their accessibility to a wide network of distributors. Grocerants can offer comparable food at a possibly lower price points. They can also quickly change menu items if the cost of parts is no longer fair.
As an additional step to break into the quick service marketplace, some grocery stores are partnering with existing QSRs. In such cases, they are having the latest setup shop in the ready-to-eat section. These retailers benefit from the brand recognition. Consumers which are already in the store may be more inclined to purchase ready-made meals out of a QSR that’s familiar.
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2020 Food-on-the-Go Trends
Both QSR and grocery stores stick out from the food-on-the-go market for different reasons. QSRs provide you with a restaurant experience and consistency. Grocers, on the other hand, offer more variety and healthful alternatives, typically at a lower price.
For 2020, we expect these trends to influence both QSRs and grocery retailers.
1. ) Additional Implementation of New Technology
The supermarket and QSR options have one crucial thing in common — speed. No matter where they’re looking, customers place great value on a customer experience that’s fast and painless.
The use of touch screens and mobile ordering are already on the rise. At exactly the exact same moment other technology, such as mobile POS and voice-activated ordering are also starting to gain traction.
Everything from inventory control, labour costs and product orders to kitchen technology and WiFi- and – Bluetooth-enabled equipment that syncs with smartphones and POS systems can be automated. This saves time and money.
For QSRs especially, these improvements can help streamline operations and provide a consistent customer experience across the brand in order to stay competitive.
2. ) Flexible Footprints
More QSRs will begin looking towards flexible footprint options that are based on less in-room dining and greater options for state service and mobile pickup lines.
With flexible footprints the aim is to serve more people in less time while working in a more compact area. It’s a departure from the conventional restaurant or supermarket. This may help QSRs compete with grocery stores by being in new places. It’s then easier for customers to get in and out quickly.
3. Drive-up Grocery Kiosks
To satisfy the requirements of customers that are looking to save even more time, grocery kiosks are gaining popularity. While the notion of”click and collect” has existed for several decades, these kiosks aim to improve the total experience.
By means of example, QuickCollect employs an automated product recovery system that’s designed to a drive-up station. Clients scan a QR code and their arrangement is delivered as quickly as within 45 minutes.
This speed and convenience contests drive-thrus in QSRs. Grocery kiosk customers have confidence that they can pick up their order in a matter of moments without leaving their car.
4. ) Experiential Shopping
Today’s customers are increasingly searching for experiences over transactions. As a way to compete with bars and restaurants which might provide an experience like watching a sports event or enjoying a live performance, grocery stores are beginning to explore how they can also integrate an experiential element for customers in their stores.
For QSRs, there’s a new opportunity to be featured in areas where they are part of an overall shopping experience.
Creating Strategies for the Future
With a landscape that’s fast changing, operators are looking at new strategies to grow their customer base. By leveraging current food-on-the-go trends for inspiration, both grocery stores and QSRs can position themselves to stay relevant and appealing and fulfill the needs of the marketplace.
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