Using TikTok for Ecommerce Marketing

TikTok is a relative newcomer to the social networking world, having started as A.me in 2016 in Beijing, China. Once viewed as a passing phase, TikTok now has over 200 million downloads in the U.S. and two billion internationally. It is among the most downloaded apps in Google Play and the Apple App Store.

It’s difficult to dismiss the TikTok trend.

So how can merchants benefit? I have addressed Pinterest and Instagram are photo-forward and highly-structured. However, TikTok is a bizarre hodgepodge of films of apparently anything you may consider.

But here is the important thing: TikTok is all about viral videos, people shared far and wide with hundreds of thousands of customers. While nobody can guarantee a picture going viral, there are strategies to get your content on the #ForYou section, a page on the app where users scroll and find new content.

“The For You feed is one of the defining features of the TikTok platform,” based to a TikTok blog post. “Part of the magic of TikTok is that there’s not any one For You feed while different people may encounter a number of the identical standout videos, every person’s feed is tailored and unique to that specific individual.”

Thus even though it doesn’t go viral, your picture may nevertheless be seen by lots of possible customers if you follow some basic principles and posting methods.

More Video Views

Keep it short. A large part of TikTok’s #ForYou feed algorithm relies on watch time. TikTok monitors the film completion rate — the average watch period compared to the film’s length. The larger the percentage of watch time to film length, the increased probability of your picture appearing in more #ForYou feeds. You’re more likely to discover a user to watch 14 minutes of a 20-second video than 34 minutes of a 50-second video. Shorter videos will naturally increase the film completion rate, which can be vital.

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Another method of ensuring longer watch time is by being engaging in the get-go. This means getting right to the point with no interruptions or long pauses.

Here’s an example. A user starts with the information she will share (hashtags), speaks clearly yet quickly, and doesn’t ramble.

Follow music styles. TikTok began as a music app. Therefore it is reasonable that popular and viral videos contain trending songs. And finding trending sounds is straightforward. Head to the”Discover” tab in the app. There you’ll see notations regarding whether music (or sound ) is a”Trending sound.”

“Buss it” by Erica Banks and”drivers license” by Olivia Rodrigo are”Trending seems” on TikTok.

When you upload a video or picture to create your own TikTok, there is the decision to add”Sounds” with choices of high 40, viral, refreshing, and advocated sounds and songs.

When you upload a picture or video to create your own TikTok, there is the decision to add”Sounds.”

Select”viral” to find the most chosen sounds at the moment, improving the chance of your TikTok being a fad and seen by more viewers. Also, be sure to use the audio for a hashtag’ for example, #bussit.

Follow trending hashtags. To make videos which are trending, explore trending hashtags and create your own video based on what you’ve found.

Explore trending hashtags and create your own video based on what you’ve found.

Keep on top of viral content. Trending content is hashtags, songs, and people who are being shared with users on the app. Viral content, however, is shared on sites and other outlets — out the TikTok platform. Hence creating trending content is achievable (although not easy ). Viral content is a lot more challenging.

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The terrific news? You don’t have to make a large following to get your content noticed or go viral. Take the 90-year-old brand Ocean Spray, as an example. It found viral star when TikToker Nathan Apodaca posted a movie of himself skateboarding, drinking Ocean Spray cranberry juiceand listening to Fleetwood Mac’s”Dreams.”

The TikTok went viral, sending the 1977 hit single”Dreams” by Fleetwood Mac back to the charts and tripling sales, NPR reported. Ocean Spray also gained from this viral feeling: Its stock value doubled overnight — and it didn’t have to do some of their job!

Use tendencies. If creating professional TikTok content isn’t possible, ask your friends to post videos using your products. Get the most out of present TikTok trends and viral articles like Ocean Spray did. Head of Global Corporate Affairs and Communications Christina Ferzli said,”We [Ocean Spray] were dabbling with [TikTok], but that’s accelerated our use of the platform,” noting that the hashtag #OceanSpray now has 27.5 million views.

TikTok has established a Creator Marketplace to help companies connect with popular content creators. This can let you find founders that are aligned with your brand to get more eyes on your own goods.

Create advertisements. Shopify recently partnered using TikTok to bring trade to the platform. Shopify merchants will need a TikTok for Business account. This will allow the merchants to use shoppable video ads that appear in a feed, like shoppable posts and videos on Instagram, which I have addressed. These shoppable TikToks will be connected to a Shopify store for effortless consumer checkout.

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Include a call-to-action. Include a call-to-action for what you would like audiences to do next, like visiting your online shop. If that’s the circumstance, the CTA would be something like,”Head into the connection.” That’s the TikTok profile bio, which would include your website URL. For more engagement, try a CTA such as”Like for a part two” or”scroll down below!”

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