As we start to reflect on the COVID-19 pandemic – and what it’s meant for small business – one thing is abundantly clear: Firms that harnessed and leveraged the latest technologies were much better positioned than their more-traditional counterparts to effectively weather the storm.
Indeed, at the height of the outbreak, when most significant markets entered into a state of hibernation, those companies armed with the most recent technologies were often able to detect and open new revenue streams with comparative ease. They leveraged information to explore new possibilities and other versions, and found ways of communication with clients to sustain earnings and expand”share of mind”.
In ordinary times, technology is a clear driver of business success. Many shops and restaurants are just stuck in past, wedded to outdated, manual processes. This is impacting not only their bottom line, but also the broader customer experience. Conversely, venues and stores that have adopted the newest innovations in product management and marketing are available freeing-up cash flow, building brand loyalty, automating laborious procedures, and unlocking new, efficient revenue flows.
In light of the stark contrast between tech-savvy and more obsolete business, we have looked into three essential POS integrations that can future proof any enterprise. Each is easily available, low-cost, and harmonious with our cloud point of sale systems.
Open your business to the world with ecommerce
The landscape of international commerce is definitely changing, and consumers – particularly millennials and Gen-Zers – are changing away from the traditional high street and shopping malls, while spending more online.
Maybe you’re already selling on the internet, or perhaps you’ve believed it but do not know where to begin. Whatever the case, integrating with a top ecommerce platform like Shopify permits you to expand your existence overnight, unlocking new revenue streams while reaching millions of potential new clients. It is a low-risk, yet incredibly high-reward, move for any retail business.
A contemporary cloud-based POS system will permit you to synchronise your online and physical stores for easy stock and client management, all from one centralised system. It follows that there’s no danger of selling the exact same item twice, and you may also try online promotions to clear slow-moving stock to free-up vital cash flow.
Shopify POS integration
ConnectPOS Currently integrates with Shopify and WooCommerce, two of the most famous e-commerce platforms. Both platforms let you create beautiful branded sites, optimized to appear in search engines. With Shopify or WooCommerce, you can construct a new ecommerce site and sync it with your POS system, all in a matter of hours – immediately strengthening your business model.
Reward your greatest fans with a loyalty integration
Caring for your present customers is definitely more important than gaining new ones. Retention isn’t only far less costly than acquisition, but building an army of new advocates could lead to consistent long-term revenue.
A loyalty integration will let you automatically reward clients with a fixed amount of points each transaction, meaning they will keep returning to build up things and reap the rewards. After that you can set your personal redemption levels so that your clients can spend their things in shop.
LoyalZoo POS integration
Our Loyalzoo POS integration lets you give your clients a physical or digital reward card that’s branded completely customisable.
You can set up a fixed”one size fits all” reward program, or set different tiers based on spend. Moreover, you can even set up a”prime-style” loyalty scheme with memberships and recurring payments, to provide your clients more for a monthly fee.
Remain in touch with customers through email marketing
As the world moves away from published adverts on bus shelters, in newspapers and direct mail, online is how you will need to stay in contact with and communicate with clients.
It’s likely you are already using social networking, but to actually future-proof your business you will need to go for a more direct approach via email marketing.
By integrating with MailChimp, you are ready to use customer data stored in your POS system to directly market to clients. Each email can be personalised using their title, and you can also segment customers based on which sort of products they purchase.
Email marketing is a superb way to promote your organization and communicate special offers and deals. In today’s era, consumers always have access to their emails so that you can fire off reminders on the go.
►►► ConnectPOS is a cloud-based POS software compatible with multiple platforms including Magento, Shopify & Shopify Plus, and BigCommerce.
Our Feature Posts: