The COVID-19 pandemic has forced brick-and-mortar companies to rethink their operations. Now more than ever, it is important to serve your customers through multiple channels, both in-person and on the internet. And to increase your earnings and reach, it is vital to construct an SEO-friendly restaurant site.
Consumers increasingly rely on search engines like Google to search for local companies — including restaurants. Thus, if you do not maintain a strong online presence, it is very likely that they won’t find your own restaurant.
So, how do you make an SEO-friendly restaurant site?
Let us find out.
Suggestions to Make an SEO-friendly Restaurant Site
Here are a few pointers that will assist you build an SEO-friendly restaurant website without difficulty.
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Optimize Site for Mobile
Nearly 51 percent of all internet traffic now originates from mobile devices. Thus, if your restaurant site is not optimized for mobile, you will probably miss out on about half of your potential clients.
Google is also likely to roll out a major update of how they index sites which will choose the mobile-first approach for site indexation. To safeguard your site ranks higher in search results, it is vital to prioritize mobile optimization of your site.
And how can you do this?
You may take the mobile-first approach whilst designing your site . As an alternative, you can adopt a reactive design approach where your site will resize based on device screen size.
Doing this will ensure visitors who navigate your site from their mobile devices will also receive a fantastic browsing experience.
Your site should also load quickly to offer a fantastic user experience. For this, it is crucial to make the site as mild as possible. Additionally, you should think about using a dependable WordPress hosting supplier also determines the site’s loading rate.
Claim Your Own Google My Business (GMB) List
As a restaurant falls under the category of a local organization, you must claim your Google My Business (GMB) listing. This may help strengthen your site’s neighborhood SEO and will help assist discovery in local search results.
While getting your GMB list, be certain you enter the right details pertaining to your name, address, and telephone number. These details should also be the exact same on your site and other areas like social websites.
When you get listed on GMB, your site will appear in local search results as knowledge charts or even at the maps.
Create a Powerful Content Strategy
Among the most important things which you want to consider when establishing an SEO-friendly restaurant site is the content marketing strategy. Your content strategy should work along with your search engine optimization strategy to get you the desired results.
Content forms the backbone of any site, and the same applies to yours too. You want to write high-quality content to your site to make certain that your audience finds it useful. Additionally, it helps to create a site for your site.
You can conduct keyword research using various tools for SEO to discover keywords related to your brand and add them to your articles. This can improve the SEO of your site and allow it to rank higher in the search engine results pages (SERPs).
Furthermore, it’s important to create a content plan, as it defines not only what material you will produce but also how it’ll be dispersed. This distribution plan can help you to get additional exposure and will help drive traffic to your restaurant’s website.
Create and Optimize Landing Pages
Still another way whereby you can produce an SEO-friendly restaurant site is by creating different landing pages. These pages are significant because they basically focus on one particular goal, such as lead generation, conversion, or other goals
You can create landing pages for a variety of services you provide, such as home delivery, or party planning. Moreover, you must conduct keyword research to locate relevant keywords for each of these pages and optimize your articles using them.
Each one of those optimized landing pages will get listed in the search results. This means they will drive targeted visitors to your site and bring in conversions also. Additionally, add a CTA to each landing page to supply a better user experience and conversion.
To create and optimize landing pages without difficulty, it is possible to leverage landing page builders. These platforms may simplify the process since most of them have a drag-and-drop performance to add or move elements on the page.
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Offer Secure Payments
Your site’s security matters as well in regards to SEO. In reality, Google has added HTTPS as a rank signal for sites. You have to add an SSL certificate to your site to protect the information of your visitors.
Search engines such as Google prioritize consumer experience, and if they direct users to sites that are not secure, it causes a poor experience.
Security is even more important once you’re taking online orders for your restaurant. In such a circumstance, you will have sensitive information about the client such as their delivery address or credit card number. That is why it’s essential to use point of sale (POS) platforms which prioritize compliant and secure payment processing. A secure platform ensures that your SEO is cared for and so is the customer information.
To broaden your restaurant’s reach and drive traffic, it is critical to concentrate on your site’s SEO.
For building an SEO-friendly restaurant site, you will need to optimize it for mobile. Also, you also need to maintain your GMB list to give your regional SEO a boost.
It’s crucial to have a highly effective content plan in place to make certain you can leverage content advertising to increase your site’s SEO. You should also consider adding a site (such as the one you are reading!) to your restaurant website.
You need to create and optimize landing pages and secure your site with HTTPS to enhance the surfing experience and bolster your SEO even farther.
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