Revel Enters 2020 with Strong Market Position


Historical Vision

Last year Revel Systems maintained a focus on solid market position. A quick look at the supplier’s history shows how the POS provider climbed to the position at the first site.

In 2010, Revel changed how people think about the point of sale (POS). The company introduced the first cloud-based iPad POS. Why couldn’t a POS be an elegant piece of technology? Revel challenged the status quo, offering a platform that connects all parts of merchant operations. An additional bonus, the platform also substantially improves customer experience. Revel’s platform is a slick, all-purpose solution.

Since its founding, Revel Systems assembled a strong portfolio of customers. Operators turning to Revel wanted to be on the cutting edge of retail and restaurant technology. As cloud solutions gradually entered the mainstream, Revel successfully transitioned leading brands such as Cinnabon, Garrett Popcorn Shops, The Halal Men, Russian River Brewing, Auntie Anne’s and dozens of other people from legacy systems to the cloud. Cloud POS is rapidly becoming the de facto standard. Revel is well positioned as the leading solution for multi-location restaurants and retailers.

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Focus on Strong Market Position

Revel spent 2019 strategically adapting to changing market conditions. The POS supplier introduced new solutions, climbed its employee base, implemented new services offerings, and expanded its partner network.

Platform Diversification

In 2019, Revel embraced a significant diversification in its solution offerings. Last year’s expanded product line contained Revel Enterprise, designed to satisfy the demands of multi-location or chain businesses with 20 or more areas. Another addition was Revel Essentials for retailers or restaurants with 20 or fewer locations. A customized Revel Pizza solution was created for pizzeria owners. This solution provides advanced delivery management and fresh functionality for complex pizza orders.

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Expanded Workforce

With a focus on business growth and enhanced customer care capabilities, Revel enlarged its international workers by 70 percent in 2019. The company intends to further expand its global workforce this year.

Since opening a considerable office in Atlanta in 2018, Revel has spent in the city’s technology business and local community. The organization has also continued a strong recruitment drive for tech talent in the region. Revel made Atlanta’s”Best Places to Work” list at the 2019 Atlanta Business Chronicle’s annual ranking of 100 metro area companies.

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Concierge Services & Partner Initiatives

With the breakneck speed of technology development, active merchants don’t have sufficient time to fully realize the value of their technology investments. In 2019, Revel Concierge Services addressed this gap. These solutions help maximize the revenue potential of the Revel Essentials and Revel Enterprise POS systems. This new offering helps companies strategically manage their growth, and outsource their POS administration.

Revel Integrated transformed Revel’s partner network this year using a set of advanced developer tools along with a go-to-market infrastructure. Current integration partners include Como, Deputy, and 7shifts. Furthermore, the Revel Solution Partner program introduced a new initiative to increase Revel’s sales reach and provide local, on-the-ground resources in more markets.

Looking Forward

On the heels of a landmark year in 2019, Revel has big plans in store for 2020. Now one of the more experienced players in the cloud-based POS market, the business is poised to handle the needs and pain points of customers while offering unrivaled service. Technological evolution isn’t slowing down anytime soon, and Revel is prepared to fulfill the ever-changing requirements of its clientele.

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