With the advent of each new calendar year, plenty of predictions and trend forecasting precedes industry changes and inventions. There’s increased speculation around”what’s next.”
At Revel, we capitalize on industry-shifting predictions. This focus on challenging the status quo is the very reason we are the pioneering cloud-based point of sale (POS) solution. Let’s dive into some of the trends we’re forecasting this year.
Digital-First Customer Experiences
Digital-first businesses are 64 percent more likely to attain their business goals than their peers, based on some Forbes article on digital transformation. This isn’t a trend; it’s a movement. To keep pace in today’s competitive retail and restaurant markets, companies need to consider how electronic experience variables in their client journey.
McDonald’s chief executive officer Chris Kempczinski has put a huge emphasis on sustainable, appropriate technology innovations for the fast food giant after taking the helm in November of 2019. Calling it the”Experience of the Future,” self-serve kiosks emerged at the fast food giant’s flagship shop in new york. Kiosks have emerged throughout the nation, and analysts have noticed a growth in revenue.
Restaurants and retailers don’t want to have the budget or size of giants like McDonalds to present customer-first experiences. POS suppliers — such as Revel — now offer integrated algorithmic kiosk choices. Kiosk technology frequently contributes to higher checks as it provides customers the ability to quickly, and properly, place orders. Furthermore, kiosks provide operators the ability to integrate their CRM and loyalty applications, allowing customers to earn rewards, quickly see their purchase history, and easily reorder their favorites.
Likewise mobile order takers are getting increasingly more common amongst businesses looking for enhanced ordering flexibility, and a better, more technology-driven experience for their customers. Mobile order takers offer the following benefits:
- Increase order accuracy and speed with table-side service
- Help with upsell opportunities by providing employees information at their fingertips
- Expand selling opportunities during active hours by fulfilling customers where they are in line
Voice and Facial Recognition
While choices like self-service kiosks and mobile order takers exist today, the technology is still new and there’s constant speculation around what’s next. Both voice and facial recognition are regular subjects in relation to the next level of interactivity in self-service kiosks.
Due in part to the prevalence of voice activated devices like google Home and Amazon Echo, customers are more comfortable than using their voice to interact with technologies, according to Kiosk Industry. Moreover, facial recognition technology can apply to kiosk engagement. The technology can accelerate the process for unlocking previous orders, tastes, and customizations, and use the customer’s voice to complete the purchase.
However, the discussion around the importance of human interaction will always remain. As this technology becomes more widely available, business owners need to determine which choice is the best fit for their business model and clientele.
A Change From Legacy Products
Legacy POS solutions still gasoline companies today, but are becoming increasingly tough to keep. Advancements in technology allow for more modern, space-saving solutions. When you are considering a POS, make updating your system as simple as upgrading your mobile phone.
Employees and customers demand solutions which are user friendly. They’re more inclined to have a POS that resembles technology they use in their personal lives.
Broadly , legacy solutions lack the flexibility operators need to keep up with demand, resulting in a change to cloud-based solutions. As more antiquated solutions begin to require larger investments to maintain, it will be interesting to see the shift to cloud-based solutions evolve more quickly.
Delivery That Betters Your Organization
According to Tacit, 60 percent of restaurant operators believe delivery offers incremental earnings, and mobile app delivery will rise to more than $38 billion by 2020. As delivery, and delivery through third party delivery apps, continues to rise in popularity, operators must meet the growing demands to have the ability to capitalize on the booming sector.
Aligned with this calling, POS solutions can play a substantial role in easing the worries associated with consumer‘s shifting behavior towards delivery, and can help businesses unlock the increased revenue potential associated with that. Tacit recommends upgrading your POS so you can integrate all ordering stations within your POS solution.
Revel’s online ordering helps companies maintain menu consistency by updating physical and online menus with one click. It makes a seamless omnichannel approach to transport. By integrating your online ordering platform with your POS solution, businesses can quickly sync CRMs, gift cards, and loyalty program information across platforms, increasing participation amongst customers. Last, integrating online ordering with your POS gives you immediate access to valuable information. Instantly gauge menu requirement, peak ordering events, and much more.
Continuing to Look Ahead
The new year has just begun, and our talented team of product-enthusiasts are constantly eyeing trends and construction features which not only align with the business in its current state, but also features that propel the company forward.
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