It’s not a bad strategy, just politically incorrect.
A business, however, should plan now for the ending of the lockdown. How will your company operate? What about earnings, expenditures, and workers?
The whole world will be different — probably in a recession. There’ll be quite a few jobless people with little if any cash. Their buying habits may change. Disposable incomes may vary. Try to envision how your customers and prospects will react.
Alright, see our merchandise:
If I were an inventor, I would make a”smart” larder — an automated home-storage system using a smartphone or tablet computer which tracks food and other essential items and informs me when to restock. I would keep a month’s supply and avoid panic buying.
I would consider updating my ecommerce website to advocate stock levels and remind customers when to re-order. Ideally, I’d incorporate with that smart larder so orders goes right to my website. Realistically, however, only big businesses like Amazon can do this; independent retailers can ride along.
The biggest mistake
But with the perfect consumable products, independent merchants could still create a system for helping clients and generating repeat business.
Covid-19 is not going away quickly. There could be a lull and then a return to lockdown. Moreover, another virus will come along sooner or later.
It’s tough to change stock lines. Google is often slow to index new goods and position them wisely. The earlier you list, the sooner Google will find them.
You may be reluctant or unable to change products. You have your existing stock, after all. Hopefully, it’s in demand following this particular outbreak. Prepare now by reviewing your search engine marketing strategies to improve the visibility of your site and products. Improve product descriptions and images.
Use the current downtime wisely. Take a good look at your product range. Reduce and remove items as necessary. Consider a post-lockdown sale.
Research your market for opportunities. An email survey of your (exhausted ) clients could be given a nice reaction.
The biggest mistake is to do nothing, to assume clients will pick up where they left off. The world is changing as you read this.
Ahead of the coronavirus-induced shutdown, click-and-collect ecommerce has been growing rapidly. But now as many Americans stay at home or maintain their distance to overthrow the Covid-19 curve, some unexpected businesses are taking online orders for pick up, too.
Let us start with a little background.
Click-and-collect has seen rapid adoption. By means of example, according to a July 2019 Statista survey, 66 percent of millennial-aged respondents (approximately mid-20s to late 30s) internationally had used click-and-collect. Perhaps more impressive, nearly half of the silent generation (mid-70s and up) and baby boomers (mid-50s to mid-70s) surveyed had ordered online and picked up locally.
Statista reported that two-thirds of millennials surveyed had purchased online and picked up in-store.
The distinct stay-at-home and shelter-in-place orders have forced many businesses not immediately linked with click-and-collect or ecommerce to start selling online for curbside pick-up. These unlikely sections include restaurants, bars, and bud shops.
Enrique’s Mexican Restaurant is on Avenue E in Kuna, Idaho, a town of approximately 25,000, a few miles from their state capital, Boise. Enrique’s may not be fine dining by Manhattan or San Francisco standards, but its patrons would argue it’s the best Mexican restaurant in the area if not the entire state.
Restaurants used to serving customers table side have shifted their businesses for curbside click and collect. Enrique’s in Idaho is an example.
However, like virtually every restaurant in the usa, Enrique’s dining room is closed, and the company has turned exclusively to accepting online orders for parking lot pickup or local delivery.
This might be the least surprising business segment on this list. A Gallop poll from early April 2020 found that approximately one-third of American adults aged 18-to-54 had organized more restaurant takeout since the shutdown.
Even if dining rooms reopen, restaurants such as Enrique’s will likely continue to present click-and-collect or delivery options.
Cocktails from Bars
Many states have included spirits stores on their lists of companies that are essential.
But sometimes you just crave the perfect rosewater gimlet from the elegant little pub downtown. It turns out, you might be able to order it. Many state governors have enabled bars to sell beer, wine, and mixed drinks for curbside pick-up or even shipping.
A bagged Mai Tai and rosewater gimlet sitting on the dashboard of a car.
Therefore, bars that didn’t supply any kind of delivery or click-and-collect ecommerce before the Covid-19 reduction quickly generated ecommerce-enabled sites.
Whether these associations can sell drive-by cocktails whenever they have reopened their physical locations is unclear. But if consumer demand is there, don’t be surprised if at least a few innovative countries allow it.
“The marijuana industry embraces change,” wrote Trevor Hughes in the April 20, 2020, version USA Today.
“Shops are effectively closed. Instead, clients buy online and pick up curbside, a considerable change from when each buyer had to be confirmed by a certified store worker,” Hughes continued.
Click-and-collect marijuana might have been unlikely just a few months ago, especially since the U.S. government considers marijuana a Schedule 1 drug –“a higher possibility of misuse.” Nonetheless, pot is presently marketed curbside click-and-collect style or, in a few states, is delivered directly to a customer’s door in response to an order placed online.
Not all curbside marijuana orders are click-and-collect ecommerce since marijuana dispensaries often accept only cash payment. Since the drug remains illegal, most banks will not do business with bud sellers, thus, no payment card processing.
A bud shop that finds a local bank or credit union to operate with might still need to charge a convenience fee, which is not popular with marijuana consumers.
The coronavirus could, however, change this.
“U.S. cannabis CEOs say the possibilities for national marijuana legalization will dramatically rise in the wake of the coronavirus pandemic, after several states declared dispensaries crucial companies, allowing them to remain open during stay-at-home orders aimed at stopping the spread of the virus,” wrote Frank Holland in an April 19, 2020, CNBC post.
The CEOs Holland referred to include the top executives in Cresco Labs, Curaleaf, and Green Thumb Industries, which make cannabis.
These and many other industry experts believe there are quite a few good reasons that marijuana will soon become legal nationally and that bud ecommerce could possibly be real.
First, several states designated marijuana dispensaries as”essential businesses” through the Covid-19 shutdown. This status alone could aid the bud industry struggle for universal U.S. legalization.
Next, recreational marijuana sales could represent a new source of taxation revenue for cash strapped states. By means of example, by a few quotes legalizing recreational marijuana from the state of New York could generate $1.3 billion in annual tax revenue.
If made legal nationally, click-and-collect bud might stick around.
In the long run, money could be considered hazardous. Some from the cannabis industry maintain that physical money spreads the coronavirus. Therefore, not making it easier for marijuana sellers to have banks and contactless payments may be a health issue.
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