3 Tools to Take Advantage of Your Content Marketing Efforts With the proper marketing strategies, you have the capacity to boost your conversion rates, have a more engaged audience, and generate leads, among other benefits. Your content can be useful, entertaining, inspiring, educational, or any...
Can B2B Ecommerce Eliminate Sales Teams?
The success of several business-to-business companies was assembled by means of a strong sales team. This induces B2B owners and managers to frequently prohibit ecommerce because they see it as competing with those sales employees. However, the B2B marketplace is radically changing. Increasingly, business buyers...
Amazon’s B2B Site Evolving, Growing Quickly
When AmazonSupply became Amazon Business in April 2015, more than a rebranding happened. With AmazonSupply, the company was the sole seller. But, Amazon Business replicated the very successful market approach of the regular Amazon site and welcomed over 30,000 third-party vendors to supply their goods...
8 Innovative B2B Ecommerce Sites
B2B ecommerce sites are typically more complicated, with more features, than B2C. In this guide, I will address eight innovative B2B ecommerce sites. My company does not have any business relationship with these examples. But they are persuasive and they provide inspiration for other B2B...
Amazon Business Is Winning.
Here’s Why After just four decades, Amazon Business hit $10 billion in sales in 2018. According to CNBC, that is faster than the growth of Amazon’s consumer retail and cloud-computing units. Modern Distribution Management, an online magazine, ranked Amazon as the sixth largest industrial distributor...
The Way to Encourage Reviews of Your Regional Business
If it comes search engine results for local businesses, one of the important factors that influence visitors is the quantity and quality of reviews. A restaurant listing with a limited number of reviews, no reviews at all, orworse, negative reviews, will not get many clicks....
Using TikTok for Ecommerce Marketing
TikTok is a relative newcomer to the social networking world, having started as A.me in 2016 in Beijing, China. Once viewed as a passing phase, TikTok now has over 200 million downloads in the U.S. and two billion internationally. It is among the most downloaded...
3PL Creator:’I’m in the Exceptions Management Business’
Jay Sauceda launched his ecommerce fulfillment company, Sauceda Industries, in 2013 in Austin, Texas. He says packaging and shipping products is straightforward. What’s difficult, he said, is handling unforeseen events. “The shipping business is, essentially, the exceptions management company,” he told me. “Placing products in...
What Google Chrome FLoC Says about Targeted Ads
A proposed alternative to third party cookies may provide insights into the future of targeted ads. Modern digital advertising targeting is determined by private and individual information. An online retailer, for example, can use networks such as Google or Facebook to target prospective clients. Some...
CommerceCo Recap: 3 R’s Are Shifting Targeted Advertising
For several years, online sellers large and small have depended on targeted ads to acquire and engage shoppers. However changes at major technology companies, legislation, and consumer-privacy concerns are accelerating the conclusion of individual observation and some sorts of ad targeting. While not the end...