Magento POS integration: The missing link in Omnichannel Ecosystem

This is a hot trend for retailers to create an omnichannel experience. Magento POS Integration is the best choice for users of Magento.

Omnichannel Ecosystem

Modern retail requires integration of all sales channels at the back to provide smooth customer shopping experiences.

Today’s simplified retail system consists of one online sales channel (ecommerce website), one offline channel (brick-and mortar store or pop up store), and everything in between (warehouse, delivery, report, etc.). ).

Magento is one of the most popular e-commerce platforms worldwide and has been embracing the idea of Omnichannel since its inception. Magento is well-known for its flexibility, scalability, and ability to be tailored to your specific business needs. It can also easily scale up as your business grows.

As we have said, however, the web shop is only one part of an omnichannel retail platform. Magento Marketplace offers all the extensions needed to create a complete system.

However, there’s an additional piece to complete: a Magento Point Of Sale that is omnichannel for brick-and mortar stores.

Omnichannel Magento POS integration

Traditional POS Integration

It was acceptable to have a standalone POS in the era before multi-channel. This was because brick-and-mortar shops didn’t need the internet to connect to the POS. A unified commerce system is now a key advantage. Many retailers have come to us to tell us that they are looking for a new POS to fully synchronize data, including inventory and products, with Magento.

They can save time and effort, provide consistency across channels, and offer a better customer experience for both shop owners and customers.

Additionally, customer behavior has changed. It’s important to understand their shopping habits and how they shop.

Traditional POS was once the source of disruption in the flow. It often failed to collect customer information or could not identify customers. This meant that it couldn’t match the in-store behavior and preferences with the data from other sources. McKinsey research shows that retailers are still struggling to create an omnichannel system because they cannot identify customers across shopping trips.

The new era

An omnichannel POS is the next big thing. Real-time synchronization between POS/Magento will allow it to identify existing customers. The new customers added to POS will also be updated to Magento immediately, so there’s no need to worry if any customer is lost.

The new Magento POS integration is more than just synchronizing customer data. It also includes reports that allow you to better analyze customer behavior.

Merchants face a common problem: They associate “omnichannel” and “complicated, costly system”. However, an omnichannel system does not depend on how large a system is. It is about how connected its components are.

Some Magento POS integrations are affordable and can help you create an omnichannel system.

ConnectPOS – High-speed Magento Point-of-Sale (POS) for Omnichannel

We have 8 years of Magento experience and we are able to create a fast Magento POS integration. This will complete the Magento ecosystem and make it ready for omnichannel.

ConnectPOS is compatible both with CE and EE M1 and 2. It connects with Magento via API (the connector), and synchronizes data between POS/Magento through the most recent technologies: AngularJS and NodeJS.

The synchronized database allows us to create omnichannel features such as sending items to the online wishlist and retrieving them from the wishlist to your cart.

The traditional functions have been elevated to the next level with Rewards Points or Gift Cards. The traditional way to get points or gift cards is to use the same channel to buy them.

These functions are now integrated into the ConnectPOS web store. All you need to do is turn on the integration options in the settings. Your customers will be able to use their points to buy or redeem gift cards anywhere they like, even if the channels are mixed.

Multi-store inventory is the biggest problem merchants face when managing multi-stores. Magento allows merchants to manage stock globally (stock for all stores).

You can create different warehouses with the help of a Magento multi-warehouse inventory extension. Each warehouse can be assigned stock levels. ConnectPOS will then pull information from Magento to create separate stock levels for each brick-and mortar store.

ConnectPOS comes with over 20 reports to help merchants manage multi stores better. These reports will show you the overall performance of your business, as well as the performance for each store and cashier. It’s much easier to find the root cause and take action to fix it before it’s too late.

ConnectPOS reports are cash-based. This means that if you need to cancel or exchange a customer’s order, you can do so directly on the chosen order.

Get the Magento POS integration that you need for your system

500+ merchants from SMEs and large enterprises have used our services to connect brick-and-mortar shops to Magento online shops. This allows them to manage their businesses more effectively and provide better customer experiences. We are Contact us that we can assist you today for a free consultation and demo.