How to Express Gratitude to Your Loyal Customers

The end of 2020 is fast-approaching, developing a opportunity to reflect on the year. It might be one of the toughest years your company ever faced, and it was probably a tricky year for the customers, too.

As you return to the challenges that the year released, we ask you to consider what is made you thankful. Maybe it was your hardworking staff or your neighbors that pulled you through this year. Or, maybe it was your own customers.

Now’s the time to discuss your ideas of gratitude, especially with your customers, for the dedication and service you thought this year. Here are a few methods to tell your community how much they made a difference.

Send a heartfelt thank-you

Expressions of true and honest thanks are powerful, especially when they come in the middle. One of the simplest ways to express gratitude to your customers is through a letter of gratitude. If you’ve got a little spare time (and legible penmanship!) , handwritten cards may demonstrate how important your customers are for you.

Send cards to your top customers by snail mail, drop them into curbside pickup bags, or hand-deliver locally. However they’re delivered, your cards will lead to a heartwarming surprise.

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Reward loyalty

Do you have clients whose devotion went over and beyond this year? You may want to reward them with a voucher or coupon they could use after the holidays. This strategy can accompany handwritten cards, or perhaps you just send through email if you’re somewhat short on time.

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When talking discounts for future use, you won’t just delight your customers but ensure they will continue shopping with you in the new year. Win-win!

Curate a thoughtful gift

If you find yourself with overstock or wiggle room in your budget, consider a small gift as a token of your appreciation for a number of your tried-and-true customers.

Gifts that are meaningful but don’t break the bank are the key to this strategy. For example, everyone enjoys sweet treats like little snacks, apple cider, or other gourmet snacks this year. Or, a cheeky gift — like a 2020 funny tree decoration — may become your way of capping off the year.

Invite the regional customers to come pickup their distinctive gift in-store (masked, of course!) To save on packing and transportation costs, too.

Give back

Have you got a charitable cause or local initiative that resonates with your customers? A exceptional way to show gratitude is by giving back to social causes that matter to your community. Additionally, there are tons of ways to do this without reaching too deep into your pockets.

By way of example, rather than running a holiday buy, you could offer a discount or free gift with purchase to shoppers who bring in their proof of donation. Or, perhaps you devote to making a donation if you surpass a budget-friendly earnings threshold. This may even incentivize shoppers to buy more from you!

Giving back in this way not only rewards your customers, but also spreads goodwill among your employees, neighbors, and also the reason behind your choice.

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