Human beings live in a hyper-connected world, where the need to control and juggle numerous careers, responsibilities, relatives, and other different obligations are becoming our present society’s version of normalcy.
With over-scheduled, over-committed and fast-paced lifestyles being the newest standard of living, consumers are feeling stretched thin greater than previously, and are always striving to find ways to simplify their hectic lifestyles.
Owning a Smartphone is now a cultural requirement, and the possession of the system brings a swarming wealth of information available at one’s fingertips, at any given moment, every moment, of every day. Though this is definitely a boon in many ways, it may also be thought of as a curse, because the anticipation for everything has manifested into this concept of people of all ages expecting immediate results.
According to Nielsen,”Increasing internet penetration, denser urban places, faster paced lifestyles and hard working hours are adding more and more layers of complexity to consumers’ lives…. .around the planet, consumers need and search for advantage in all forms–whether simplicity, time saving or suitability.”
“Convenience isn’t merely about store formats, packaging or products. It means more than the newest technologies or new engagement approaches. Rather, it’s about every experience, interaction and action which could help fulfil consumers’ growing need for efficiency.”
What does this mean for restaurants and other businesses?
Quite simply, brands need to continue to adapt to the growing consumer demand for convenience in all formats, to be able to stay competitive and relevant in the industry.
How do restaurants embrace this trend and provide new approaches to be convenient?
Convenience was once thought of as an”additional luxury” at a dining experience; nonetheless it has transformed into a requirement and an outright expectation from customers.
Many restaurants and businesses today are faced with the challenge of providing a seamless and quick experience for the customer, yet without sacrificing quality at all. Consumers today expect a tailored, customized, and personalized dining experience every time they visit a restaurant.
Frictionless interactions are vital in order for brands to stay on a consumer‘s radar.
With brand new restaurant concepts and brands popping up left and right, it can be hard for a business to keep a buyer’s attention span for long.
1 way for a company to comprehend the customer need for convenience is by leveraging data analytics.
The notion of data itself has been personified; info today looks like a direct connection from your customer and your desirable markets to your business itself. Consider it as a valuable”lifeline” that links your client to your profit.
Data is more than just”data,” it’s now an embodiment and representation of information used to deconstruct consumer trends and behaviour. These analytics can be pulled straight from restaurant technology, and are fast becoming the best and beneficial approach to maximize operations.
Restaurant owners must concentrate on key metrics gathered from assessing guest loyalty programs and other resources of valuable information, and adjust accordingly.
- Evaluate Inventory and Optimize Menu
Eliminate waste by knowing that menu items are popular, and stock your inventory so.
- Assess Labour
According to earnings trends, and peak hours, supervisors and business owners are now able to assess the best times to cut or add labour.
- Assessing Guest Trends
- what’s driving your guests to eat at your institution?
- What are your peak times?
- Which components of your loyalty program are customers benefiting from most?
- How well did your coupon or promotion perform?
- Are diners leaving positive testimonials on your social networking platforms?
By using data, marketing dollars to improve guest satisfaction and guarantee a positive dining experience.
- Motivate Staff
Take a good look at places in your menu that are simple to upsell or put in on, such as alcohol, dessert, or appetizers, and make a content amongst your employees. The friendly competition will encourage your employees and increase your profit at exactly the exact same time!
Assessing data grants restaurant owners and business owners the top hand amongst competition.
Imperative information can now be captured and analyzed quickly and efficiently to increase business making decisions associated with the customer’s overall expectation for advantage.
Transactions are now extremely time sensitive, and precision and speed of support are crucial for customers. Having to wait more than a couple of moments for anything, is becoming utterly unheard of.
Entering and leaving a food establishment as fast as they see fit is an expectation most customers need as part of the overall dining experience.
1 way to fulfill up with the consumer standard of advantage is by leveraging mobile payment pockets like Google Pay, Apple Pay, or Loaded payment platforms into your restaurants. In both scenarios, the payment is faster, and the use of cutting edge technology concurrently satisfies consumers also.
With a desire for advantage from begin to finish, customers will continue to flock towards manufacturers that eliminate the need to wait in line and let them pick their pickup time according to their scheduling requirements.
Online and mobile ordering is a trend that continues to gain traction and does not show any signs of slowing down.
As a result of eCommerce at large, customers are rapidly adapting to the notion of ordering things beforehand, and most clients find the notion of online ordering to be rewarding.
So as to accommodate, restaurants have the option to present ordering performance that is frictionless, and by linking online ordering in their loyalty programs, restaurants may offer consumers a unique, and optimum guest experience.
In 2019, consumers are still the driving force behind the way restaurants are evolving, and the pursuit of convenience continues to shape operational conclusions.
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