How SQUATWOLF used WooCommerce and Fb to drive full-funnel growth

It’s essential to decide on the right niche to your enterprise. It’s essential to resolve what merchandise you’ll promote and to whom.

That is precisely what Wajdan Gul did together with his spouse when he based SQUATWOLF again in 2016. He mixed his entrepreneurial spirit and a ardour for private coaching to see a necessity for premium health club put on that’s not solely comfy but additionally fashionable.

SQUATWOLF’s gross sales have risen by over 120 % prior to now two years. The enterprise is now the largest health club model within the Center East and makes use of Facebook for WooCommerce, which unlocks the facility of Instagram and Fb to assist drive progress.

Wajdan was sort sufficient to speak with us about how his enterprise has grown – even through the pandemic. He used instruments like WooCommerce and Fb.


Q: First, what’s WooCommerce?

WooCommerce permits us to customise each side of our on-line expertise. It is versatile and supplies a greater service than the platform we used initially. It is easy to see why there are such a lot of extensions.

Q. When did you first promote on Fb?

It was launched in 2016 and rapidly grew to become our most profitable platform driver of visitors. It was the platform we used to launch our firm. We had a fundamental Pixel integration. It will optimize for likes and better funnel targets, akin to consciousness. We relied on cookies to ship knowledge to Fb with the intention to optimize our promoting campaigns. This labored till the ecosystem modified.

Study extra:

Q: How has Fb’s technique modified?

Two years later. We employed a social guru to assist us get deep into Fb. Though our stack is not altering a lot, we now use the newest WooCommerce extension and Conversions API*. This enables us to adapt to the altering atmosphere.

All retailers face challenges from modifications to privateness legal guidelines, browser configurations and advert blocking software program. They restrict the info that’s shared between your website, customers and Fb. The extra knowledge we share, the higher we will optimize our promoting campaigns to ship customized procuring experiences to our guests.

This enhanced extension and Conversions API permit us to now not depend on the browser. We now cross knowledge straight from into

Previous to integrating this extension, we confronted a significant problem: decrease match high quality. Campaigns measure occasions that we outline after which optimize in opposition to them. We had been typically measuring occasions at 60%, however they weren’t at 100%. We puzzled why occasions had been being misplaced and the standard of the occasions. We could not ship knowledge to Fb. This was our best ache level.

Our match high quality elevated to 99-100% after implementing Fb for WooCommerce, Conversions API. Some occasions weren’t appropriate; the match high quality has improved. We will optimize sure occasions, such because the objects individuals add to their cart.

* The Conversions API device is a Fb new device that helps advertisers of their efforts to offer shoppers knowledge transparency and management, whereas nonetheless permitting them to supply prospects an distinctive expertise.

“Previously 12 months, our staff has grown from 10 to 45 individuals. We had been in a position to not solely survive, but additionally develop.”

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Q: How has the pandemic affected you?

We had been lucky to be in the correct subject on the proper second. We had been anxious and centered on progress proper when it occurred. We determined to put money into Fb Dynamic adverts when the lockdown started. We disabled all different adverts and trusted Fb to search out prospects. It labored flawlessly!

Our ROAS (Return On Advert Spend) reached its highest degree through the pandemic through the use of a full-funnel methodology. Everybody was comfy at residence utilizing their smartphones.

To replicate the fact that we noticed, we additionally modified our messaging and artistic technique. Prospects now not had the choice to train in a health club. Our artistic technique was redesigned to replicate this.

To adapt to the market, we additionally up to date our product vary and added extra related merchandise (such face masks or loungewear), with the intention to give attention to the work from home development.

It labored! We’ve got grown from a ten individual staff to 45 prior to now 12 months. We had been in a position to not solely survive, but additionally develop.

Q. How do you utilize Instagram?

shop is available on Instagram, which shares a Fb catalog. Every product on our feed may be bought. It’s undoubtedly serving to. Prospects can [buy] the merchandise that encourage them by tagging their posts. We put up each day Tales to interact prospects and share details about new merchandise and campaigns.

We had been ready rapidly to see the potential of Instagram. We’re seeing nice natural gross sales progress now that the Purchasing characteristic is enabled.

“Our finances has been scaled by 75% because of the knowledge degree, but it surely’s not simply the cash – we’ve additionally scaled the enterprise.”

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Q. Do you may have the correct knowledge to make knowledgeable choices?

Sure, Instagram and Fb are the place we spend the vast majority of our promoting finances. We’re assured in our work.

Conversions API has allowed us to develop due to the transparency in knowledge between WooCommerce platforms and Fb. There are tens to 1000’s of knowledge factors that may be built-in. We sell to 120 countries using 13 currencies. I can view all of this knowledge in a single place.

As a result of excessive degree of knowledge, our finances has elevated by 75%. We’ve got additionally scaled up the enterprise.

Q: What areas do you propose to broaden or develop in? Fb Messenger is an space that we see as a possible useful resource. We’ve got used it just for fundamental customer support communications. We’re planning for next-level customer support conversations that may be automated and translated in additional than 20 languages.

Are you able to implement Conversions API API?

Conversions API implementation and optimizing your knowledge sooner or later, like Wajdan’s staff did, is straightforward for WooCommerce retailers utilizing the free Facebook extension for WooCommerce.

Conversions API permits you to measure buyer actions in new methods, improve the accuracy of measurements and optimize the info that you just share.

Companies that do not adapt might be confronted with a digital world the place much less private and probably disruptive adverts. This not solely makes procuring much less fulfilling, but additionally will increase the prices of advertisers.

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