Five Ways Brick-and-Mortar Stores Can Impress Customers Better

Your first impressions matter more than you think. According to a popular saying, people form opinions about someone in just 15 seconds. First impressions are crucial when opening a brick and mortar store.

Although competition is fierce in retail, it’s much more difficult to open a brick-and mortar store. Your store should allow customers to feel completely at home when they enter it. You’ll struggle to compete with established companies if you don’t.

It all boils down to having a stronger subconscious experience. This isn’t an easy task. Even if they don’t know why, customers should be able to return to your store. These five tips will help you make a great first impression on shoppers.

1. Keep it clean.

The exterior of the store is where customers will first see it. If your parking lot is littered and the sidewalks are clogged with dirt, it will send the message that you don’t care. The outside of your store is the first place that a customer will see. Take out trash, clean the sidewalks, the building and keep it clean. Wash your windows and trim any trees.

Your store’s interior should be clean and professional. You should ensure that your products are facing you. This communicates quality care and impeccable service.

2. Consider yourself a competent owner.

Many people will associate the success and success of a store with its owner. If you want to make a lasting impression, you must present yourself professionally.

You can improve your appearance as a competent property owner by doing many things. Your physical appearance is the first. Your appearance should be clean and well-groomed. You should also have flattering and well-fitting clothing.

Next, pay attention to your body language. Even if it’s not easy, make eye contact with customers. Smile even if it hurts. Encourage conversation by being aware of your posture. It’s all about them. So, focus on their story and let it take center stage.

3. Shoppers are welcome to mingle.

Once you’ve got your look down, it’s time to get out and meet your customers. Ask your customers what they are finding and then let them know who the boss is if you want feedback.

Participate in the store. Your customers and employees will be happier if you are willing to help stock shelves, check out customers and open the doors.

4. Training your team.

Your staff should also be encouraged to make a positive impression. The best stores provide knowledgeable and friendly customer service. When customers walk in the door, they greet them and answer any questions.

It is important to train employees to be polite and helpful, as well as how the store works. Customers can be frustrated when employees don’t know where things are located. Employees should be able to point customers to the right person or know where everything is.

5. Online.

When searching for local businesses , around 85 percent of consumers go online. A further 50 percent of those who search online for services will be able to visit a local store within 24 hours. This means that your first impressions of customers will be online.

Is your website up-to-date? Are you a business owner who has claimed your listing on a website? Have you filled in your contact information and hours? Customers have left positive reviews to encourage new customers.

Also, it’s important to be active on social media as a local business. It’s a great way to show support for local events and get more people involved in the community. This will help you gain more customers and build a better reputation for your company.


Shopper Study: How consumers decide to buy: Touching is key

Eye Faster, a consumer marketing research company, recently conducted a major study that included a dozen stores from several U.S. retailers in order to identify patterns and gain insights into the shopping experience.

Mobile eye-tracking headsets were used to monitor shopper behavior, and measure key engagement levels.

Here are some of the main conclusions:

  • Unplanned purchases make up the bulk of purchases.
  • Unplanned purchases drop sharply in the final 20 percent of a shopping excursion.

Only a fraction of in-store displays are visible to shoppers, and they only see it for a short time each trip. Take a look at the following survey results:

  • The typical shopper will notice 32 displays.
  • This represents about 12 percent of all displays in-store.
  • Most notices last less than a second.

The purchase after touching is the most useful finding. This suggests that packaging design should not only grab shopper’s attention but encourage them to interact with it.

The likelihood of a buyer making a purchase in most categories is dependent on how long they spend in that category. However, simply noticing a product in a category does not guarantee that the shopper will purchase it. Although noticing products can be a good indicator of purchasing, it is not enough to make a purchase. The best correlation between shopper buying a product and them purchasing it is when they are able to grab it.

  • 30% of all products are bought.
  • 56% of shoppers who own a product from a specific category will purchase a product from that category.
  • If more than one product has been touched, this number rises to 62 per cent.


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