I’m scared to admit it that I am somebody who’s been a slow adopter of technologies so far as consumer products shopping is concerned. My preference is to fall with a nearby Bloomingdale’s or Century 21, spend a couple of hours, and leave with the assurance my clothes will be with me for the long term and there was no waiting for it to arrive. I can not ignore the ease and convenience of online shopping provides, however. Sure, it might take some time for my merchandise when I am not Priming it, but chances are I saved money by means of a coupon code, a couple hours of my time, browsed inventory that wasn’t available in-store, or was entered into a free promotional giveaway I would not have been otherwise qualified for. There are certainly many benefits to this sort of transaction, the positives outweighing the negatives. Having said that, the situation for brick and mortar stores is a powerful one.
The best advantage physical places provide is very good ole instant gratification. In spite of express shipping, nothing beats the delight of walking into a store and buying a wonderful accessory (Mets cap for me) and showing off it for the entire world to see. And I do not even like baseball. It is like the feeling you have when you were a child diving right into an ice cream cone on a hot, sunny day. Or that new, rigid pair of skates you’re amazed with on your birthday that propelled you to success on the ice rink. I know, I know, I am reliving my childhood memories . Hopefully, you get the idea.
Second, the peace of mind of knowing what you are leaving the shop with matches and looks great can’t be understated. All brands’ sizes run differently. I can not recount the amount of times that I had to send back product, incur a cost, and then await the new order to arrive if I decided to reorder from the same vendor. When all is said and done you likely wind up spending more than you would at a retail shop by buying and shipping your items back.
Last, there is the civic responsibility, yes, civic duty, most of us must support local businesses. Now, big brands will need to stay afloat too, but what greater joy to have than knowing you are supporting your fellow, friendly neighbor in chasing their dreams AND putting food on their family’s table? That is a net gain. In the current day and age, however, if you are not taking advantage of multi-channel selling (I am banning the term omnichannel) you are at a significant disadvantage. You are only restricting your reach and sales opportunity for those who have not set up an internet store, gotten a grasp on your product/inventory command, and began running promotions on social networking channels. It is incredibly easy these days and just about all POS portals sync your online transactions with your retail area’s. The time is now. Get crackin’.
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