Bloglist: Yahoo! Developer Shawna Fennell

In Bloglist, we ask ecommerce professionals to explore a few of their favorite sites and tell us why they read them. With this Bloglist, we talked to Shawna Fennell, CEO of 1 Choice 4 Your Store, an authorized Yahoo! Merchant Solutions Developer. Fennell is also the host of the Yahoo Store Power Hour. She has been building Yahoo! Stores since 2000. Today she is an office with over 25 employees dedicated to helping store owners build, grow and succeed with their ecommerce stores. You will get Fennell’s take on SEO, advertising, blogging, affiliate marketing, ecommerce, and much more in the 1 Choice 4 Your Store Blog.

Here’s a listing of Fennell’s Top Sites:

SEO — Search Engine Land

Search Engine Land does a outstanding job of bringing together the latest information and tips on search engine optimisation, searching problems and the search engine marketplace. I like the fact that you can get updates as they happen or a recap sent to you daily, weekly, or monthly. Whether you’re just starting or a specialist in SEO, you could always find something new.

Blogging — Copyblogger

First, read the book Copyblogger. Secondly, make sure your ecommerce site has a blog. Third, learn how to make your blog successful by following Copyblogger. They offer real advice that you can start implementing today.

Affiliate Marketing — Affiliate Tip

Shawn Collins is well known when it comes to affiliate marketing. His site not only educates, but educates as well. Whether your site has its own affiliate program or you’re an affiliate, this website can make it possible for you to be successful.

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Ecommerce — Yahoo Store Blog

For Yahoo Store owners, this website is crucial! Get the latest information on updates, webinars, and everything in between. Terrific advice from experts at Yahoo too.

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Quick Query: Internet Attorney John Dozier on eCommerce Law

Internet law is rapidly evolving and ecommerce merchants face legal issues that were unheard of just a few years back. Nobody knows this more than John W. Dozier, Jr., the president and founder of Dozier Internet Law. Dozier has practiced law for over 25 years and, during that time, was likewise an internet executive, having rode the dotcom boom in the 1990s with a venture capital-backed online business. He now devotes his company’s practice exclusively to Internet issues.

PeC: Dozier Internet Law includes a service that helps merchants sort out national instances on internet and ecommerce law. Please inform us about it.

Dozier: We go through all of the national lawsuits that are held daily throughout the country and determine those that handle the Internet and touch upon the key issues of the day. After a month we put them together in the Dozier Internet Law Federal Court Reports, and publish them on a network of websites and distribute them via email.

PeC: Where can a merchant see see the Dozier Internet Law Federal Court Reports?

Dozier: Visit our main site at and there’s a choice to register to your Dozier Federal Court Reports.

PeC: Which are the most common legal mistakes that smaller merchants make?

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Dozier: Probably affiliate marketing difficulties. I’d suggest every merchant think seriously about a three-step process of your affiliate program. Due diligence upfront, be sure you’re vetting properly and selecting the appropriate publishers. Put in place a very effective contract. Within that contract, establish performance standards and make certain your publishers are following the terms of the contract. If you do that, the likelihood of a writer’s misconduct being imputed to some company, or to you personally in certain conditions, is greatly diminished.

PeC: On your website you offer a free copyright warning that anyone may use. Please notify us about that.

Dozier: We created a note that says”Dozier Internet Law Copyright Infringement Warning.” It describes to the possible infringer all of the obligations and what you’re allowed to perform and what you aren’t permitted to do. It is available at no cost on our site. Anyone can copy and paste it on their homepage. It’s a exceptional warning and worthwhile to devote a little bit of time.

PeC: Anything else on your mind for ecommerce merchants today?

Dozier: We’ve been talking for quite some time about the situation of what accountability could be passed through to merchants based upon the misconduct of third parties that they are providing services to. Now, this wouldn’t apply to retailers, but it might apply to the company that is providing any type of support mechanism and solutions and web hosting, even ISPs or entrepreneurs. A recent decision came out that online hosts could cause the trademark infringing materials which were on a customer’s site merely by obtaining notice of the breach as opposed to terminating the customer link. That makes a level of due diligence that up until now really hasn’t been known or appreciated on a wide scale basis. Accept the fact you will have to really spend some quality time and know who you are doing business with. The courts are recognizing that the sole remedy to a lot of the misconduct will business partners.

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