How to Monitor, Prevent Fulfillment Errors

Ecommerce companies typically focus on getting traffic and promoting a wide range of products that shoppers will actually buy. Many ecommerce businesses track key performance indicators like new visitors, conversion rates, and average order values. But for many ecommerce companies, especially smaller ones, fulfillment is...

Ecommerce Priorities Depend on Lifecycle

Knowing your company’s lifecycle is vital. Before you purchase a new ecommerce platform, or make decisions based on the most recent ecommerce trends, make sure you know where you’re in the lifecycle of your company. Why is the business lifecycle significant? There are numerous reasons....

8 Common Mistakes by Ecommerce Merchants

In my posts I try to present positive, practical advice on how ecommerce companies can improve. With this guide, however, I will explore common mistakes that ecommerce merchants make that damage their companies. I learned some of them the hard way in my own firm....