Ecommerce Product Releases: January 3, 2021

Following is a listing of product releases and updates for late-December from companies offering solutions to online merchants. You will find updates on augmented reality, fraud prevention, customizable product solutions, live-stream shopping, and shoppable video advertisements.

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Ecommerce Product Releases

Virtually try on makeup with Google Search using AR. Google has established an augmented reality feature which lets users virtually try on makeup. Google is working with information partners ModiFace and Perfect Corp to help users visualize thousands of lipstick and eyeshadow shades from brands such as L’Oréal, MAC Cosmetics, Black Opal, and Charlotte Tilbury. When they search for a lipstick or eyeshadow product, users can see what it looks like on a range of skin tones and compare textures and colors.

Augmented reality on Google.

Walmart to pilot in-app reside shopping on TikTok. Walmart has partnered with TikTok to allow people to shop from the short-form video platform. On December 18, Walmart announced a shopping event on TikTok featuring 10 influencers who showcased Walmart fashion apparel and private label brands. Viewers could tap items on TikTok to add them directly to their Walmart shopping cart.

ShipStation launches in-cart delivery alternatives . ShipStation is launching in-cart delivery alternatives to the Shopify and BigCommerce platforms, allowing merchants to control the shipping choices presented to customers at checkout. Merchants can make free, flat-rate, and live-rate shipping options for any of the carriers in ShipStation to disclose accurate prices, provide expedited services, and apply discounts and free shipping — all in the cart.

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Verishop launches “Shop Party” feature for online video shopping with friends. Verishop has established a new iOS app feature called”Shop Party,” where users can hang out over video chat, study goods and shoppable content, see what others are browsing, and check out with Verishop’s trade expertise. Furthermore, brand partners, industry experts, and stylists can host a Shop Party for individual or small group shopping and education sessions.

Amazon launches”Made for You” custom garments service. Amazon has launched a new service called”Made for You,” which lets shoppers create custom made clothing to their exact dimensions. Made for You requires users to provide their height, weight, body style, and two images. The service currently allows users to create t-shirts. After users supply their advice, they pick from eight colors, preferred sleeve and high lengths, necklines, fabrics, and other components, like a slim, classic, or relaxed fit. When done, shoppers can see the thing on a digital body twice before placing the order.

Digital River unveils three new accelerator programs to construct a direct-to-consumer trade channel. Digital River, an ecommerce enabler for recognized and fast paced manufacturers, has unveiled three brand new accelerator applications to help companies launch a direct-to-consumer trade station. Using one of 3 options, brands can combine a front-end commerce platform with Digital River’s backend, which combines global payments, taxes, fraud, and compliance capabilities.

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Linc starts new real time promotion-support digital employee . Linc has announced its”Promotion Service Digital Worker,” a chatbot to resolve promo code questions at critical buying variables. The Promotion Service Digital Worker builds upon Linc’s current Promotion Finder Digital Worker, which launched this past year, allowing users to discover and receive advice regarding current promotions, ensuring sales are not lost.

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FreedomPay chooses Kount as a partner for international fraud prevention and information protection. FreedomPay, a data-driven commerce platform, has announced a strategic partnership with Kount, a fraud-prevention and identity-trust provider, to integrate artificial-intelligence-driven individuality trust services into FreedomPay’s platform. Kount enables companies to take more orders while reducing false positives, reducing manual reviews, and chargebacks.

Ignition Commerce starts Salesforce SFRA migration program. Ignition Commerce, a certified Salesforce Commerce Cloud integrator with over 70 multichannel retail and ecommerce integrations, has announced its Salesforce Storefront Reference Architecture (SFRA) migration program to aid multichannel retailers and ecommerce businesses move digital storefronts from the SiteGenesis architecture. The program provides a fixed execution cost and deadline with project completion in as little as 10 weeks.

Adelphic adds integration with Clinch for shoppable video advertisements . Adelphic, a demand-side platform for omnichannel advertising, announced an integration with Clinch to deliver shoppable video ads. Marketers can now leverage Clinch’s shoppable video advertising services with the ability of Adelphic’s Total Graph, a first-party data infrastructure for omnichannel campaigns, personalized messaging, and much more.

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