What do shoppers believe when they enter your store? Are they satisfied with plain layouts and boring displays? Or does your shop inspire them to explore the shelves and immerse themselves in your products?
1. Set the stage
Imagine purchasing a swimsuit at the middle of winter? It is cold outside, everyone is bundled up, and the shore is the furthest thing from your mind. Looking at a stand of bikinis and trunks on a drab wall isn’t all that exciting.
Imagine if, instead, the walls had large pictures of the beach, tropical music was playing, and beach toys were scattered around the screens? This setting pulls away your mind from the rest of the world and makes it possible to find the swimsuits in the correct context.
It is important to help clients see your things in the ideal light, so get creative about revamping your screens to make them more immersive. If you sell trekking equipment, that may mean adding a stone facade to one of your walls. If you provide pet treats, you can play videos of happy cats and dogs.
2. Add interactive technology
Many innovative retail display ideas are now possible due to technology. With smartphones and other devices everywhere nowadays, you can add another dimension to your screens. Many products have QR codes which pull up sites or videos which provide more details. Likewise, you can set a tablet near things to achieve the same task.
Augmented reality is just another game-changing technology for retailers. By way of instance, stores may add AR fitting rooms that record customers and overlay their own bodies with several outfits. While shoppers will still have to try on clothing to find the ideal match, these AR mirrors can draw in casual observers who had no intention of purchasing.
3. Encourage touching
A study published in the Journal of Consumer Research discovered that individuals are willing to pay more for things after touching them. This finding might be attributed to the occurrence of”perceived possession.” Individuals who pick up and manage a product can imagine what it feels like to possess it, causing them to be attached.
If you allow customers to touch things, make certain to keep public health in mind. Ensure that your staff regularly cleans surfaces and places hand sanitizer alongside screens, so guests feel secure after handling things.
4. Repurpose old items
Upcycling vintage merchandise is one of the simplest retail display ideas to implement because often it costs next to nothing. Adding regular items to your shop’s decor can make the room feel more personal and warm. You find this in many restaurants and stores which hang things like ski equipment and bikes on walls to create a feeling of familiarity.
But these products can serve a practical purpose also. By way of instance, books can be turned into shelves, and old jars may hold modest products like candy, buttons, pens, etc. Shoppers who see your repurposed displays in windows and ads will know they are in for a special shopping experience.
5. Guide and educate
Shoppers occasionally need help deciding what things to purchase. Someone may want a pair of jogging shoes, but maybe they are not sure which pair is intended for indoor versus outdoor action. If this shopper can’t get help, they may put off purchasing the shoes and leave the shop.
Putting a buying guide that explains the difference between products is an effective means to retain prospective clients. Not only will it educate them, but your employees can engage with these clients to help them find the ideal option.
Here are some topics to cover in your manual:
- Purpose: How are the goods intended to be used?
- Skill level: Are certain products best for a beginner?
- Compatibility: Do products integrate with other platforms?
6. Create a committed seasonal section
Do you know of any shops that consistently have the exact things in precisely the exact same place every time you go? In that case, you need to the exact opposite.
Now, we do not mean that you will need to change up your whole display regularly, but at least one area of your shop should remain different. This section will be for holiday products, limited-time provides, and other temporary products.
Shoppers who understand you regularly feature temporary things will put in your store with a feeling of wonder, believing what treasures you may have today. You can see this in Aldi, which carries different limited-time speciality items weekly.
7. Be Sure to cross-sell
If you wish to build a birdhouse, you’ll require a hammer, nails, glue, and wood. If those items aren’t near each other, you may walk out of the shop with your supplies. In this scenario, the buyer has a bad experience and the store loses a sale.
Cross-selling and suggestive advertising are proven ways to boost profits, and your retail displays can do the majority of the work for you. Grouping related things together will help your customers find what they want faster, and it’ll allow you to sell more goods. In actuality, upselling is proven to increase revenue by 10-30percent normally.
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The Epos Now retail point of sale system gives an expansive toolkit that can boost your profit potential. With stock management features and internet advertising integrations, Epos Now is considerably more than a simple POS.
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