Here are 50 sales strategies you can use to branch out, secure sales, and ultimately, boost your bottom line.
50 Sales Strategies: Ways to Get Revenue
#1: GET A SALE FROM A FRIEND OR FAMILY MEMBER
For a lot of people, selling to family or friends is way more complex than selling to strangers. Often, we feel more pressure to impress themand then there is the extra anticipation of”mates rates”
But ultimately, your family and friends should be your biggest fans –both by cheering you on but also by putting their money where their mouth is–so do not be afraid to reach out to them to have a sale.
Share a link to your product in a group family or text email chain so nobody feels singled out, or if you nevertheless do not want to intentionally ask them to buy your goods, ask them to discuss it on their social websites instead. It is slightly less of a request but may still be a massive support to you.
#2: SCORE A SALE FROM AN UNKNOWN CUSTOMER
You can probably get a natural sale from an unknown client only through search engine optimization. By becoming ranked on Google, it is possible that at least one person will click on your list and make a purchase–so be certain that you’ve optimized your product pages! You may find optimization strategies within our Ecommerce SEO Strategies article, and for more product page hints, check out our How to Create a Picture Perfect Product Page post.
Another way to get a sale from someone you do not understand is via social networking. Using an active social networking page that posts content frequently, you can draw your target audience and from there, get someone to create a purchase. For ideas about how to really make this happen, check out our post on How to Drive Social Media Sales and also to be sure that you’re selling on all accessible social platforms, take a look at our 6 Social Media Platforms You Should Be Selling On post.
#3: GET A CUSTOMER TO PURCHASE USING A DISCOUNT CODE
It is a little thing that may tip someone who had been debating whether or not to make a purchase, into actually taking the plunge.
So, send out a discount code for your email list! Or, if you do not have one, post it on social networking or on your website’s homepage banner. Wherever you have an audience–no matter how little –or where traffic lands on your website, ensure that your coupon code is there.
#4: GET A CUSTOMER VIA YOUR TWITTER BIO
Entice new clients to go over to your shop via your Twitter bio! You simply have 160 words , so use it wisely. Insert a persuasive call-to-action, link to your shop, and see whether you’re able to make a sale!
#5: SECURE A CUSTOMER VIA YOUR INSTAGRAM BIO
Along the same lines as the aforementioned sales plan, try to get a purchase from the Instagram bio! Insert a persuasive call-to-action to drive traffic to your website.
Contrary to Twitter, Instagram only permits one connection on your bio but you can work around this by using a”link tree” tool. Link tree tools transform your bio link into a menu so that you can link out to multiple unique places. This is beneficial if you would like to direct users to specific product pages, rather than just your site’s homepage.
#6: USE SOCIAL LISTENING TO OBTAIN A CUSTOMER
Social listening allows you to track key words, phrases, or themes which are being discussed online. You can use this to your benefit to locate discussions about your product, market, or target audience’s pain points so that you can jump in and offer a solution.
Utilize a societal listening tool such as Twitter Advanced Search to do this or you can manually scroll through social networking comments sections to locate any chances to mention your own brand!
#7: GET A SALE FROM A WORD-OF-MOUTH REFERRAL
Find a way to have a client through word-of-mouth. Personal referrals are still among the most lucrative advertising strategies on the market, and it is because people have a tendency to trust their peers!
So when you have a happy client –turn it in to two! Ask them to tell their friends or family, either online or in-person. You could even take this a step farther and incentivize them to discuss their expertise by providing a discount on their next purchase when they refer someone they know.
#8: MAKE A SALE ON A FACEBOOK GROUP
Is there a Facebook group of people that are the target market? See if you’re able to acquire another customer from among those groups.
Bear in mind that promoting your product on a Facebook group can be a delicate procedure. You do not want to frighten people by pushing your product, and based on the group’s principles you might not be permitted to advertise anything or link your site. If you wish to err on the side of caution, then stick to”Buy, Share, Swap” classes or media groups that encourage companies to promote themselves.
As an alternative, you could create your own Facebook group where like-minded entrepreneurs can network together. By doing this, you can market your goods without fear of stepping on anybody’s toes (or principles ).
#9: MAKE A SALE ON REDDIT
There are loads of different niches on Reddit so find one that is applicable to your brand and see if you’re able to gain a customer. You may need to operate covertly since Reddit will have a very rigorous no-advertising mindset among its users, but if you provide real value and become entrenched in a subreddit and get to know some of the other consumers, you may have the ability to generate a sale!
#10: GET A SALE Using a FACEBOOK AD
Facebook ads are an effective way to reach large audiences, but to get sales from the ad, you will need to write persuasive copy and have an eye-catching picture or movie to go along with it.
To get a purchase from a Facebook Ad, do not be afraid to A/B test different ads to see which ones work best. Refining your advertisements will take some time, but when you get the hang of it, it will be a handy skill for your company overall.
#11: GET A SALE FROM AN INSTAGRAM AD
Turn regular Instagram posts into ads that promote your company! Not only can Instagram Ads enable you to drive traffic to your online shop and get sales, but they could also help improve your brand exposure and get more customers after your Instagram account.
See more :
#12: SCORE A SALE FROM PINTEREST
To begin creating earnings on Pinterest, first start a Pinterest company account so it is possible to access useful features like analytics and ads. Then, get an ad ready to go! Pinterest is a mostly visual-based platform, so to get sales from Pinterest you wish to run ads that fit in with other popular content on the platform.
#13: MAKE A SALE VIA ONE OF YOUR AFFILIATES
It is possible to create sales by enlisting social networking vloggers, bloggers, online marketers, loyal clients, etc., to become your affiliates. This is a relatively simple way to make sales, as your affiliates do the majority of the advertising for you! Needless to say, you will need to give them a commission of the sales they generate, so bear this in mind and figure out an appropriate commission fee before you reach out to some prospective affiliates.
#14: MAKE A SALE FROM AN ABANDONED CART RECOVERY EMAIL
An abandoned cart is where a client, for any reason, puts products in their virtual shopping bag and then does not complete the transaction.
This is where abandoned cart retrieval emails save the day.
You may send these campaigns to remind shoppers that their shopping cart is still waiting, prompting them to rethink completing their purchase. To improve conversions, you may even offer a discount to make the deal more enticing!
#15: SCORE A SALE FROM A WELCOME EMAIL
A welcome email is normally delivered immediately after someone signs up to your mailing list. Consider including the following in your welcome email to get earnings:
Provide a welcome reduction
#16: GET ONE SALE FROM YOUR EMAIL NEWSLETTER
If you send out a normal email newsletter, try and find a sale directly from it! Link products your audience may like, alert them to new releases, include a promo code in the bottom of the email, or ask your readers to respond to the email with any queries they may have concerning your products.
If you are not sending out a regular email newsletter then what are you waiting for?! It’s a simple way to get your brand in front of your clients and get them coming back to your shop.
#17: SECURE A REPEAT CUSTOMER
Repeat clients are so important to a small business. It costs more to acquire a new customer than to sell to a previous one, so once you receive a customer–attempt to market to them again and over and over.
There are several ways you can promote a previous client to make another purchase:
- Provide great customer service so that they enjoy their shopping experience so much they want to continue to support your brand
- Send a thank-you note or thank-you email so that they feel appreciated
- Provide discounts or promotional codes for future purchases so they will feel compelled to use them
- Produce a loyalty points system that motivates them to purchase from you to build up their points
- Get them to commit to a weekly, monthly, quarterly, or annual subscription of your product so replicate transactions happen automatically
- Offer quick shipping options so that they know they can get their products fast
- Provide a quick checkout process so that they do not have to spend much time entering their details
#18: GET ONE SALE FROM FACEBOOK RETARGETING
Facebook retargeting is where the Facebook Pixel you have installed on your site identifies your site traffic, then uses the information it is gathered to locate their Facebook profiles. This lets you re-target your site traffic by showing them Facebook Ads, with the goal of reminding them to return to your website in order to produce a purchase.
#19: GET A SALE FROM TIKTOK
Throughout the pandemic TikTok exploded in popularity, which makes it an outstanding platform to get sales. Among the most popular ways to advertise a brand is through TikTok Live. Here, you can live-stream the launch or marketing of your products–only ensure that your bio links to your shop so users know where to find your goods.
#20: GET A SALE FROM YOUR INSTAGRAM STORIES
Instagram Stories are a terrific way to create a sale–you can either live-stream your Instagram Stories or pre-record your content and print it. When you reach 10,000 followers, you might also incorporate swipe-up links to direct visitors to your website. Make some participating Stories, post consistently, and show your goods in actions to make your followers wish to purchase them.
#21: SECURE A SALE FROM YOUR INSTAGRAM SHOP
Your Instagram store is fundamentally a landing page where your audience can view your products and get an overall feel for your brand. Your Instagram Shop should consist of beautiful product pictures, product descriptions, prices, and where you send to (be certain that you disclose if you are location-specific). Then, link each item to its corresponding product page so users can go on and purchase the items.
To launch an Instagram store, you will have to get a company Instagram account, and you will also have to get a Facebook store, which we discuss more in the next section.
#22: MAKE A SALE VIA YOUR FACEBOOK SHOP
To establish a Facebook Shop, you will have to have both a personal and company Facebook account.
Here are a few tips to secure your first sale on your Facebook Shop:
- Upload high-quality merchandise photos
- Use accurate and short descriptions to describe your merchandise
- Make Sure That you set your privacy settings to”people” so that all Facebook users may see your store
With Facebook being among the most popular social networking platforms, getting visitors to your FB store and making a sale should not be overly tricky. Ensure that your product listings are high quality, and Boost your names and descriptions with keywords to improve the probability of the perfect customers finding your store.
#23: GENERATE A SALE FROM AN INSTAGRAM DM CONVERSATION
Promoting through Instagram’s direct messaging feature is very good if you are marketing your company on a small budget. The premise is straightforward: Post product images on your Instagram grid posts or tales, and encourage followers to DM one to purchase them. You are able to accept payment via PayPal or some other payment provider that is right for you and your client.
#24: MAKE A SALE OVER FACEBOOK MESSENGER
Create a sale through Facebook Messenger! Using an active Facebook page to your organization, you can wait for interested consumers to reach out with questions regarding your products and converse together to attempt and secure the sale. Or, you could cold-message people on Facebook and seeking to procure a sale that way–but try not to be too bleak.
#25: GET ONE SALE FROM A LINKEDIN AD
LinkedIn is an ideal platform to evaluate sales in the B2B marketplace . If you’re considering starting a LinkedIn ad, you’ll be very happy to know that you could set filters to target your audience right down to their job title, age, location, company size, etc. which can really restrict your client pool so you find the appropriate fit.
#26: GET ONE SALE FROM A GOOGLE AD
Google Ads are paid-for advertisements that appear in Google’s search results. These target particular keywords, so it is crucial you know which keywords you want to concentrate on. Though there’s a cost involved in running Google Ads, it is a fast and effortless way to reach the top of Google’s search results so that you get more eyes on your products and brand.
#27: GET A SALE Using a BLOG REVIEW
Whether this is a sponsored review or a natural one, when a blogger with a considerable following writes a product review for your brand, this can massively improve your traffic and grow your client base!
Reach out to bloggers in your niche and see if they’ll write a review on your product. Some can do it for free just to have the ability to use your product, while some may charge a particular rate for their job. Do your own research to find the ideal writers to your brand, or use influencer agencies such as Grapevine or Gleam Futures to find ones more readily.
#28: GET A SALE FROM A YOUTUBE REVIEW
Try to get a purchase from a YouTube review! Reach out to YouTubers and get them to review your product or simply use it in a few of the videos. You can send your merchandise to a lot of different YouTubers and see whether any of them mention it in one of the videos, or you may sponsor a YouTuber to make sure that it ends up in one of the videos. Do your own research to discover relevant YouTubers for your market, or find one that is the ideal fit through platforms such as Grapevine or Gleam Futures.
#29: GET A SALE VIA YOUR BRAND’S YOUTUBE CHANNEL
As opposed to sponsoring YouTubers to market your products for you, why not make your own YouTube station!? Creating your Youtube station can be worth its weight in gold.
- You can showcase your company’s personality and its best selling products so You appear more approachable than a”faceless” brand
- Videos often rank high in Google’s search engine results because YouTube is owned by Google, so they prefer to direct searchers to their own platforms
So begin your own YouTube channel to your own brand and reveal your products in action! Do not make it your aim to get a whole lot of subscribers–rather, make it your goal to get earnings from every video you post.
#30: GET ONE SALE FROM AN INFLUENCER
With this sales strategy to work, you need to get familiar with your audience. Doing this superior positions you to associate with an influencer who already has a following of people like your target audience. So, do your research and think of a list of influencers in your specialty, then approach them and ask if they would endorse your product or business. Or, use platforms like Grapevine or Gleam Futures to find influencers to your own brand.
#31: GET A SALE FROM A LOCAL SHOP
Shopping locally has become more and more popular, so why not ask a local store to stock your products? Even if you’re primarily an internet brand, getting your products stocked on shelves at a brick-and-mortar store can help increase your reach and get your products in front of people who may not otherwise see them. Additionally, if customers know they are from a local company, it is very likely that they will be more inclined to buy.
#32: DRIVE A SALE FROM ONE OF YOUR BLOG POSTS
In one of the sections above we discussed the perks of having a blogger write a review about your products–but along with this, why not create your own site? Website content enables potential customers to get to know you and your better, it personalizes your company while remaining professional, also it is also ideal for your site’s SEO–so it is a win-win overall!
#33: GET ONE SALE FROM ORGANIC SEO
As we have hinted at throughout this piece, organic search engine optimization is all about optimizing your site to climb the search engine rankings for keywords your target audience is looking for. It’s among the easiest and most affordable means of extending your reach. But patience is key with this strategy as it may take weeks before you see results. But, consider getting a sale through SEO! It will pay off in the long term.
#34: GET ONE SALE FROM BEAMER
Beamer (Beamer Review) is a tool you can use to make a newsfeed for your site. With it, you are able to declare product launches, offers, important news, and business updates in one dedicated area. You can even add photos, videos, links, and calls-to-actions to every announcement. All this makes Beamer an exceptional tool to interact with visitors, and using it you can probably generate a sale through it.
#35: GET A SALE FROM A POPUP
Set your popups to good use and find a purchase from them! Optimize their timing so that they appear on-screen at a stage where they are most likely to receive a maximum quantity of involvement, and tailor their messages into various kinds of customers in order that they will appeal to all sorts of shoppers.
Popups are especially effective to lure first-time buyers to take the plunge (provide a discount!) Or to keep those clients that are going to abandon their cart on your website (have exit-intent popups in the ready to avoid this).
#36: GET A SALE VIA YOUR LEAD MAGNET
Lead magnets provide your viewers something free in exchange for their name and email address. Typically these include discounts, access to exclusive content, or giveaway entries.
Understandably, people may be reluctant to give their email addresses since they do not want to be bothered by spam. This means making your lead magnet appealing enough to overcome these obstacles. So think about what your audience needs, how your guide magnet could address that pain point, and how it may lead a customer to buy one of your goods.
See more :
#37: GET A SALE USING THE INSTAGRAM GIFTCARDS STICKER
Instagram has made it possible to sell gift cards throughout your Instagram Stories. To do so click on the”gift card decals ” option from the Story founder dashboard. Your viewers can then tap on the decal to purchase a gift card! It is a fun and easy way to interact with your audience and turn them into clients.
#38: GET A SALE FROM AN AD PLACED ON ANOTHER WEBSITE
Advertising on another site is an fantastic way to get more visitors to your website. So, why not register for a program such as Google AdSense? When you use Google AdSense, you launch a pay-per-click advertising that Google assigns to websites all over the web wherever it believes your advertisements are the most relevant. This means your ads are listed on websites where you are most likely to get highly qualified traffic, and you do not need to do some of the leg work.
#39: SCORE A SALE FROM A PODCAST
Right now, podcasts are all the rage. Whether you are hosting your own, being recommended by another podcast host, or sponsoring a podcast your crowd listens to–these are all viable ways to evaluate earnings. So get your product featured on a podcast and get a purchase from one of the listeners!
#40: GET A SALE BY RUNNING A SALE OR PROMOTION
Running time-limited sales generates a feeling of urgency, which motivates individuals to impulse purchase. So run a flash sale or begin a promo code to promote one of your site visitors or social networking followers to take the plunge and make a purchase.
#41: GET A SALE USING A CHATBOT
Chatbot program simulates a live chat dialog encounter without having to offer direct contact with a live human representative. Clients can let a chatbot know exactly what they need and the chatbot, in turn, supplies them with product recommendations. So test out a chatbot on your website and see if it can get you a sale!
#42: GET A SALE USING SOCIAL PROOF TOOLS LIKE PROVESOURCE
ProveSource is a tool that helps companies turn traffic, revenue, and information into social proof so that clients can see what all the fuss is about. You can even create customized alarms that pop up on your website when visitors are browsing that may inspire customers to make a purchase. Enable social proof notifications on your website and see if they make you some revenue!
#43: MAKE A SALE ON ANOTHER SALES CHANNEL
Multi-channel selling can make your shop more resilient if anything ever goes wrong with it (it gets hacked, closed down from your platform supplier, or goes down because of glitch), plus in addition, it lets you reach more people since marketplaces like Amazon, eBay and Etsy have a good deal of digital foot traffic coming in.
#44: GET ONE SALE THROUGH A LOYALTY PROGRAM
Developing a loyalty program is a superb way to inspire new customers to become returning customers, and returning clients are super important because they cost less to keep than attempting to get new ones! So set up a loyalty program for your shop and see if you can find a client to register, make a purchase, and then return and make another one.
#45: GET A SALE BY INCLUDING A THANK-YOU NOTE IN A CUSTOMER’S ORDER
Including a thank-you note within a client’s package is a thoughtful touch that may be the difference between them making another purchase or not. So include a thank-you note using a unique discount code in your clients’ packages and see if any of these put that code to use!
#46: GET A SALE FROM AN EVENT OR MEET-UP
Host or attend an event and/or meet-up where you are able to find some face-to-face time with potential clients! Whether these events are either online or in-person, hosting or attending these events can place your company in front of customers who might not have otherwise discovered you.
#47: GET A CUSTOMER TO PURCHASE YOUR PRODUCT AFTER YOU GAVE IT AWAY FOR FREE
Occasionally giving away freebies is rewarding for your business. After all, it gives a secure way for customers to sample your products and, hopefully, if they like them, they will return for more. So find a way to give your product for free and see if you can get one of those recipients to return and buy one of your goods full-price!
#48: GET A SALE BY HANDING OUT FLYERS
This might appear old-school, but if it is not broken, why fix it? If it leads to a single sale and a whole lot of brand consciousness –it may be worth it! Produce a flyer and make it appealing, professional, and clear –do not make people guess what you are selling.
People often like supporting local companies, and handing out flyers is a way to let your neighbors know that you are close by and are interested in being active in the community.
#49: GET ONE SALE FROM SMS MARKETING
Offers, promotions, events, and new launches can be sent to someone’s phone directly through SMS advertising texts rather than becoming lost in their email inbox, so set up a text list for your own brand!
As it is such an intimate communication method, however, it’s sensible to be considerate, sparing, and tactical when sending SMS messages. If individuals feel invaded by your own marketing, they will immediately have a problem with your organization, which will have the opposite effect of what you are trying to attain. Therefore don’t send SMS texts too often, but if you do, make them count and see if you’re able to find a customer every time.
#50: GET ONE SALE BEING FEATURED IN A LOCAL NEWSPAPER/PUBLICATION/ANOTHER BRAND’S SOCIAL MEDIA
Getting featured in your neighborhood paper or being a guest on the local radio broadcast or on a different brand’s social websites are all fantastic ways to expand your reach. See if you can get featured and see whether it can drum up a few sales!
There you have 50 sales goals it is possible to try out to get more clients! Place these revenue strategies to use so that you can develop your customer base and find those sales rolling in. Very good luck!
►►► ConnectPOS is a cloud-based POS software compatible with multiple platforms including Magento, Shopify & Shopify Plus, and BigCommerce.
Our Feature Posts: