5 Topics Driving Consumer Behavior in 2019

In 2019, consumers are still the driving force behind the way restaurants are evolving, as they always try to adapt to meet customer requirements.

This year, we have identified 5 different topics that will determine the way customers behave:

Privacy

With identity theft, phishing scams, and fraud rising at an alarming rate, customers have begun to become more concerned with their electronic footprint.

In accordance with GlobalWebindex,“25 percent of consumers strongly agree they’re concerned about the net eroding their personal privacy.”

Between social networking platforms, mobile apps, internet shopping, e-commerce, marketing platforms, and customer loyalty programs, consumers no longer have complete control over their personal data.

For restaurant owners, ensuring that online ordering and loyalty platforms, mobile apps, third party spouses, point of sale suppliers, technology vendors and payment solutions are safe and compliant are an absolute must. Learn more on how to safeguard your restaurant and workers from security breaches.

Sources

Individuality

In 2019, more than ever before, consumers are flocking to brands which enable them to embrace their identity by providing customized products.

Beauty manufacturers are offering customized monthly subscription boxes based on eye color, hair color, and skin tone.

Grocery chains are providing supermarket or delivery pick-up, and customized shopping lists and suggested meal plans.

Restaurant point of sale suppliers are providing monthly hardware and software subscriptions, with customized menu assembles, features, and solutions based on goals and requirements.

Consumers are now able to walk into Quick Casual and Quick Service institutions and produce their own bone broth, salad bowl, or hamburger.

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Guests want to feel as though they’re leaving their personal footprint throughout their dining and shopping experiences.

Wellness

2019 brings a heightened consumer attention on one’s overall condition of beingmentally, physically, and emotionally.

Health, health, and taking pride in your local community have become popular tendencies, and have each made a lasting impression on how brands need to structure and market themselves to consumers.

The Farm to Table motion has taken the restaurant industry by storm, and traceability of components has never been more important to guests, as the emphasis on health continues to rise.

List caloric information, a breakdown of macro nutrients, and demonstrating where ingredients are locally sourced from on menus or electronic signage have become popular methods used by restaurants to encourage this consumer behavior, as well as offering gluten free, vegan and other healthful alternatives.

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In the PAR Tech 2019 Trends Report, valued partner Smarter Takeout states,”clients are somewhat more aware of where their food is coming from than ever before. If restaurants are better able to predict what things are desired by customers, they’re better able to supply it locally. Today’s consumers appreciate restaurants highlighting and identifying gluten-free, vegetarian, vegan and organic choices as well as allergen triggers.”

Convenience

With over-scheduled and fast-paced lifestyles being the new standard, consumers are feeling stretched thin greater than previously, and are always striving to find ways to simplify their hectic lifestyles.

According to Nielsen,”Increasing internet penetration, denser urban places, faster paced lifestyles and hard working hours are adding more and more layers of complexity to consumers’ lives…. .around the planet, consumers need and search for advantage in all forms–whether simplicity, time saving or suitability.”

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“Convenience isn’t merely about store formats, packaging or products. It means more than the newest technologies or new engagement approaches. Rather, it’s about every experience, interaction and action which could help fulfil consumers’ growing need for efficiency.”

Restaurants must continue to adapt so as to stay competitive and relevant in the industry.

Convenience was once an additional luxury that set apart the guest experience but has transformed into a requirement and an outright expectation from customers.

How do restaurants embrace this trend and provide new ways to give convenience?

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Connectivity

By Apple watches, to FitBits, to The Nest, to Amazon Alexa’s, customers live in a digital world where they’re consistently linked to all areas of their lives through their electronic devices- from accessing emails and text alarms, to counting their number of stepsdown to adjusting their thermostats in the app in their Smartphones.

More than ever before, consumers crave a relationship, as well as the lines between”real life” and the”digital world” are getting more and more blurred.

Consumers rely heavily on their social networking friends aka connections, to make important purchasing decisions.

According to HubSpot,

  • 74 percent of customers rely on social media to make buying decisions
  • 8/10 customers are influenced by their friends’ social media posts
  • 46% of consumers read online sites DAILY
  • 60% of consumers read online sites WEEKLY

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Why Social Media is Crucial to your Restaurant’s Success

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