4 Ways SMBs Can Create a Personalized Shopping Experience

In the not-too-distant ago, an”anonymous” shopping trip was the accepted standard, with customers thinking nothing of getting the exact offers and kinds of interaction as each other shopper at the store. The tides, however, have now turned. Today’s consumer wants a personalized shopping experience; in actuality, a study conducted by MyBuys revealed 48 percent of customers buy more from merchants that provide this kind of experience than from merchants which don’t.

Here are four ways little and medium-size retailers (SMBs) can create a personalized shopping experience for every one of their customers.

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1. Exclusive, personalized in-store provides.

Findings of a study by Google and Ipsos demonstrate the value of using exclusive, personalized offers to provide a personalized shopping experience. Of customers who participated in the study, 85 percent said they’d tend to patronize stores offering personalized coupons and targeted bargains in-store. You may use your point of sale (POS) system to collect information regarding customers’ preferences and make personalized in-store offers. By way of instance, if a report created by your POS system suggests that certain customers always buy a specific brand of apparel, it is possible to invent a special promotion around that brand and restrict it to those clients.

2. In-store kiosks.

In-store kiosks can give rise to a personalized shopping experience. They allow customers to print out product information that they can use when making purchasing decisions and create shopping lists according to their particular needs and preferences. Kiosks also allow shoppers to test and compare prices, accessibility coupon deals, and order inventory that is out of stock in the present site.

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3. Customized recommendations.

Allowing customers to get custom-tailored recommendations from friendly, knowledgeable store partners is a cornerstone of providing a personalized shopping experience. Statistics underscore its significance: More than half (64 percent) of shoppers surveyed by Google and Ipsos stated they prefer to shop in stores where they could receive recommendations of certain items to buy. As mentioned above, you can harness your POS system to locate the information required to formulate these recommendations — for example, if you have an apparel store or stores, data from the POS system can let you know which lines or brands a specific customer favors.

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4. Multiple communication choices.

Offering a personalized shopping experience necessitates communication with clients through the channel where they are most comfortable. You will need to keep many lines of communication choices open to accommodate a variety of preferences. Some customers — particularly millennials — want to receive info regarding special offers via text message as opposed to email, and will opt in to do so. These customers are also quite tuned into social media and would like to socialize with retailers through these channels as Facebook and Twitter. Other customers, particularly baby boomers, might prefer to learn about deals and promotions through regular mail or email.

As competition among retailers becomes stiff and customers grow more demanding, SMBs must go the extra mile to keep or increase their market share. Providing a personalized shopping experience to customers will go a long way toward accomplishing this objective.

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