An effective landing page grips the customer’s attention through visuals and copy. It imparts all of the pertinent info about the brand’s product or service to the customer and tells them,”Hey, you will need this, you need us.”
In a nutshell, the ideal landing pages are poignant and persuasive. They’re designed to beautifully communicate a brand’s value and call to action (CTA) while also increasing conversion rates and customer participation.
32 landing page layouts from popular brands
Here’s a list of 32 landing page layouts to spark some inspiration:
1. Moderate’s About page
Moderate’s About landing page is the best example of a landing page that’s simplistic yet filled to the brim with advice for the curious visitor.
They tell a story. Having a play on typography and replicate as its central design theme, Medium tells a story of inspiration and the party of fascination in the top of the page down to the last fold on the bottom of the page.
Moderate manages to carefully craft a landing page that’s imaginatively on the nose and visually seem. It explicitly states their call to action and value on nearly every header. And they do this in a fashion that’s extremely alluring for their target market of readers, authors, thought leaders, leaders — the self-proclaimed”curious minds” as a whole.
Moderate knows how to communicate and market their new, messaging, and value proposition to their viewers.
From the time a visitor reaches the last fold, that Get Started call to action is even more appealing. Oh, did we mention, this landing page was created in Webflow!
2. DoorDash’s Dasher sign up
Sometimes, the secret to designing a fantastic landing page is the implementation of the messaging. DoorDash’s Dasher sign up page is a testament to this notion. It is designed to secure high conversion prices.
DoorDash expertly executes the normal page layout for service providers. But do not be misguided by believing it is merely an onboarding page. Rather, examine the content on the page.
A guest is greeted with a call to action and sign up area, which guides them to enroll and begin dashing for DoorDash.
Visitors seeking more info about the brand before registering can continue scrolling to a section that explains what DoorDash is, followed by a section that explains why you need to work for DoorDash.
As the visitor continues on scrolling, they will find DoorDash’s detailed”How to dashboard” segment and an FAQ at the last fold, further hammering from the brand’s credibility by thoroughly describing the entire process to visitors. This landing page does an superb job of persuading visitors to function with DoorDash and answering any questions they might have.
3. Figma’s UI landing page
Figma has become one of the most favored UI design platforms one of the user experience community — and for good reason.
Just by looking at Figma’s UI landing page, a visitor sees the platform‘s what, value, and call to action immediately on the first fold. That is an impressive accomplishment (and one that is often overlooked).
Similar to DoorDash, Figma follows the conventional design of terrific landing pages. Figma begins with a hard-hitting introductory fold and follows it up with areas that demonstrate their worth, their what, their why, and their own how. They conclude with a list of brands which use their platform, thus solidifying their authenticity in the customer’s mind in only a page. Credibility is huge for onboarding new clientele.
Maybe this sharp layout has helped them become one of the best UX/UI design platforms in the marketplace. If it is not the layout, then it is the option signup CTA button which hovers over the landing page throughout the whole scroll.
4. Apple’s Mac Guru landing page
The power is in the scroll and its interactive capabilities when used efficiently. The landing page tells a story, unveiling each paragraph with a flick of a finger.
Yet this specific landing page is not designed for a normal Apple consumer, and it differs slightly from their other internet pages. The business is well aware of their target market with this product: creative professionals — believe photographers, videographers, film and photo editors — needing a device suited to processing massive quantities of raw footage and information. Apple unites their conventional aesthetic with a sleek appeal of professionality and technical prestige to better talk to their target market.
Apple starts their story in their traditionally minimalist style and sprinkles all of the pertinent information concerning specifications of the most recent technology throughout the remainder of the page.
In the bottom of the page, Apple concludes with a particularly market CTA, prompting the visitor to explore the Mac Guru in augmented reality, among other things, allowing those areas to serve a lead generation purpose.
ShareCalmly is a excellent illustration for startups and small companies drawing a blank on their landing page layout, and it is made in Webflow!
From time to time, the strength behind a fantastic landing page is only in a brand’s ability to convey its messaging cohesively. This is where it is imperative to know your target audience and the value they are looking for.
ShareCalmly understands its audience and designs its own homepage to slowly show its value proposition in every fold. They conclude with a tried-and-tested”get connected” call to action in the bottom of the page. This works in their favor because they have effectively shared their merchandise value, performance, features, and pricing throughout the remainder of the page.
ShareCalmly has managed to remove any lingering confusion for the visitor, and so, the final prompt to get in touch is fitting.
6. ClickUp’s Mind Maps
ClickUp’s Mind Maps landing page is another terrific landing page illustration to serve as inspiration for SaaS companies or startups in the technology industry. They too follow a conventional layout often utilised in landing page layouts –if it’s demonstrated to work, why not!
But what makes ClickUp’s landing page layout stick out among others is the way that it integrates the brand identity throughout the webpage. You are completely immersed in their design, especially their merchandise graphics and candy-like color scheme.
A CTA email opt-in form field in the bottom of the page is a fitting conclusion for a page which opens with the identical email opt-in form area.
Another SaaS landing page design that can act as a excellent template to draw inspiration from is Miro’s landing page for their online brainstorming tool.
Similar to ClickUp, Miro utilizes an opening hero picture and following graphics to visually communicate and exhibit their product’s value to their target market. But, Miro takes this concept and runs with it, incorporating mesmeric motion images to visually demonstrate the functionality of their products in each fold.
They weave in a testimonial to reaffirm their authenticity and a registration opt-in before finishing with a call-to-action prompt for the visitor to find out of the brand’s value and product’s capabilities.
Online learning skyrocketed in 2020. Some platforms mastered the craft of streamlining this digital encounter, and some are still working out the kinks. This specific platform falls in the former category, scaling their reach possibly because of their successful landing page!
Memorisely’s landing page features minimal, copy-driven design that eliminates the noise and serves up just the necessary — what, why, how, and testimonials.
A static sidebar menu summarizes the course’s program with a Enroll Now CTA button as the visitor scrolls through the webpage — a genius inclusion.
Memorisely has by far among the best landing page illustrations for a learning/education platform, and it is made in Webflow!
9. Webflow’s Designer
Our Designer landing page is a excellent example of a landing page design. Specifically, this is a excellent example for SaaS companies needing a so-called designer’s drive in the right direction.
Similar to Apple’s web design, we have integrated the power of the scroll to unveil the Designer’s capabilities with a simple flick of the finger.
Scrolling can be a perfect way to arrange the content in a web page since it immerses the visitor in the page and tells a story in the procedure.
We start with a call to action on peak of the page and conclude with you also, prompting the user to begin and removing any hesitations by placing this CTA button along with a listing of a few of our most notable clientele.
And, clearly, this landing page was created in Webflow.
They use a similar approach in their design to DoorDash, starting with a hero picture and CTA button up top, then showing the platform’s what, why, how, various reviews, and extra attributes — reaffirming the value they provide for motivated chefs and foodies alike.
Shef’s landing page finishes with an appropriate FAQ section and the identical call to action from the opening of the webpage, linking it all together.
11. Stripe for marketplaces
Stripe’s market landing page is a remarkably stunning web page!
Their first fold opens with a tastefully designed motion picture, presenting the functionalities of the platform and subtly flexing their famous clientele.
This fold is notable since it might function as a standalone — it reveals the visitor, at first glance, what precisely Stripe does and their value.
Upon scrolling, visitors see a comprehensive (and interactive) demonstration of Stripe’s capacities, who their target market is, and why this market requires the customers‘ services, especially ecommerce businesses.
This is fundamentally a bullet-point demonstration of a pitch and value proposition transformed into a web page, and it functions in Stripe’s favor.
Nightwatch is just another fabulous landing page designed with Webflow worth noting on our listing. With their peculiar graphic art and memorable brand identity, Nightwatch boldly sets itself apart from other positions, SEO, and SERP providers.
They follow a template of claim, service, and picture, repeating the template down the page before finishing with questions to encourage the visitor to begin via a CTA button.
The achievement of Nightwatch’s landing page is by way of the introductory hero picture of the cheeky take of an Illuminati-esque eye above a pyramid, exact copy that shows their deep skill and knowledge in this niche sector, and rhetorical approach to displaying their worth to their market market throughout their whole web page.
13. Dropbox content collaboration
Following a similar mould to DoorDash and Shef, Dropbox uses the tried-and-tested approach for their content cooperation’s landing page design.
Dropbox uses simplistic and minimal white space as its driving power to carry its layout, carefully incorporating copy and vision when necessary.
We’re greeted with an aesthetic movement picture that visually communicates the platform’s promise of cooperation, in addition to a CTA button allowing the visitor to try out the platform at no cost.
The visitor scrolls to discover a quaint design on the remainder of the page that further explains the characteristics of the Dropbox platform, in addition to a choice FAQ, a lineup of additional features, and a last CTA in the bottom of the page. Sometimes, less is more.
14. Gusto benefits
Gusto’s landing page demonstrates that sometimes it is ideal to break from the mould and make a standout web page which sets your brand apart from the competition. Gusto’s landing page layout is very exciting. Their interactive layout takes a mundane subject like employee benefits (no crime ) and invokes a sense of play.
While the rest of the page follows a conventional landing page layout average to SaaS providers, Gusto’s incorporation of the interactive feature on top makes their landing page enticing and distinct.
A visitor is given complex data in a bite-sized chunk with the click of a button. This is exactly what makes Gusto’s landing page function — they know their target audience and how to use interactive layout to communicate and confirm their audience’s needs. A guest is given the impression of complete control, reaffirming that this platform is for them.
While we are on the topic of interactive design, let us discuss Wise, a platform for moving money overseas. The information on this landing page is dense, but TransferWise includes an interactive demonstration of the performance of the platform on the opening fold to clearly convey what their platform can perform. This is a wise alternative!
Similar to Stripe, this original fold might be a standalone web page as it effectively communicates the brand’s what, why, how, value, and call to action without even needing to scroll further. It’s immersive.
Upon scrolling, a visitor is shown a dense demonstration that further expands on TransferWise’s fold. The landing page finishes with a closing”find out more” CTA button juxtaposed with pictures of the real consumer base, leaving their target audience with the notion of,”Hey, that looks like me!” and persuading them to use Wise.
16. Keeper Tax
Keeper Tax‘s landing page demonstrates that landing page storytelling has no boundaries, whatever your product, service, or brand — if you dream it, it is feasible. You just need the perfect designer. (And design platform — that can also be brought to you by Webflow!)
Keeper Tax’s landing page is a story within itself. At the peak of the page, the visitor sees an opt-in CTA to get a telephone number text area and a hero picture showing what happens upon picking in for the accounting support. Instantly, the visitor can envision themselves engaging in Keeper Tax’s services.
Motion images appear like the visitor scrolls throughout the remainder of the page, further detailing the features, what, why, how, and pricing. The story comes to a close with a call to action for the visitor to get started before finishing with an educational and essential FAQ field in the bottom of the page, completely answering the visitor’s questions.
Unless you have been living under a rock, you have heard of and possibly even used Slack.
Slack has risen since the go-to platform for office communication and cooperation, being the major platform for both old and new industries. That’s impressive.
Their landing page is short, only containing the appropriate information for the visitor — exactly what the platform is, its attributes, and its credentials.
We are given introductory and concluding calls to action for the visitor to download the app — Slack is well aware that if you are on this landing page, you are probably just searching for this download link.
18. Drive with Uber
We are all familiar with this car-sharing support. But, Uber’s”Drive with Uber” landing page is not something to overlook.
This page is worth noting because of a central attribute: an onboarding form field to be a driver.
This page is still onboard possible drivers. Uber displays only the appropriate information regarding the page, optimizing the content by eliminating any possible confusion and sticking to the fundamentals.
If you’re trying to design your own landing page to onboard new readers, no matter your business or service, Uber’s landing page can serve as inspiration.
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